Julie Wassom
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Keep the Change

by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention

Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...

The “Four Rights” of Effective Marketing

by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention

To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...

How to Give an Effective Virtual Tour

by Julie Wassom | Sep 15, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

 COVID-19 has completely changed the norm of converting an enrollment inquiry into a personal visit of your school. This on-site visit so influential to the parent’s decision has become, by necessity, a tour of your center delivered virtually. So how can you make a...

COVID-19 Support XIII- How to Respond to Parents’ Concerns About Coronavirus– Part II

by Julie Wassom | Aug 11, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

As parents weigh the difficult decision to enroll their children in your early childhood education program now for the school year, or to wait until coronavirus outbreaks have diminished, many will turn to you as the knowledgeable, helpful resource they can trust. The...

COVID-19 Support XI- Mastering Opportunities to Rebuild Enrollment in Uncertain Times

by Julie Wassom | Jun 22, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

As states re-open businesses in phases, rules for operating early childhood programs are uncertain and changing rapidly. Use these resources to help you launch your re-opening successfully, retain customers now or until you can serve them, and position your center to...

COVID-19 Support IX – Keys to Regaining and Retaining Enrollment Upon Re-opening

by Julie Wassom | Jun 2, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention

What is most important as you guide your teams on effective ways to regain and retain enrollment when there are limits on group size, questions around the extension of “Hold” tuition levels for families not ready to return yet, and the challenges of implementing new...
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