by TJGWassom | Oct 16, 2019 | Child Care Marketing, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
It’s like trying to hit a moving target. What is? Knowing which marketing activities will generate the most qualified inquiries and how to manage converting more of them into enrollments. How do you know which marketing efforts will be worth your time and...
by TJGWassom | Oct 2, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Are you turning inquiries away as ineligible when you could easily serve these families with minor adjustments in operations? What marketing message is that sending? How can you capture un-served enrollment opportunities and make it easy for parents to enroll with...
by TJGWassom | Sep 24, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
10. Your prospect can hear a smile on the telephone. 9. Smiling puts you in a good mood. 8. It makes you sound more pleasant to the caller. 7. It costs nothing. 6. It positions you as a helpful, friendly professional. 5. On the center visit, it tells the...
by TJGWassom | Sep 10, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Once a family enrolls, your retention job begins. It is the last step of successful enrollment building. Most families give you what I call a “probation period” of 2-3 months, to see if they made the right decision for their child and family. They look for their...
by TJGWassom | Aug 28, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The height of your success depends significantly on the altitude of your attitude. What you think about tends to come about. If you think you are going to convert each qualified prospect inquiry into an enrollment, you start with a big advantage. Likewise, if you...
by TJGWassom | Aug 14, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
WIIFM. We all know that stands for “What’s In It For Me?” But let’s look at the WIIFM acronym another way. Start thinking “What’s In It FROM Me?” If you change your mindset to this being the motivator for your follow up action, it will become...
