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Tactics for Increasing Retention, Referrals, and Reviews

by Julie Wassom | Sep 14, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...

The Four Steps to More Qualified Inquiries

by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention

Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...

The Rule of Three in Enrollment Building

by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...

Keep the Change

by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention

Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...

The “Four Rights” of Effective Marketing

by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention

To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...

How to Give an Effective Virtual Tour

by Julie Wassom | Sep 15, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

 COVID-19 has completely changed the norm of converting an enrollment inquiry into a personal visit of your school. This on-site visit so influential to the parent’s decision has become, by necessity, a tour of your center delivered virtually. So how can you make a...
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Recent Posts

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  • How Dependent Care FSAs Can Help Families Afford Your ECE Services
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