by TJGWassom | Feb 12, 2019 | Ask Julie, Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Are you uncomfortable asking a closing question in your conversation with an enrollment prospect? If so, you are not alone. Some directors don’t ask closing questions because they feel it’s too pushy. Others are not confident in just how to ask. Some expect...
by TJGWassom | Jan 29, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
So how do you establish a niche, develop a brand, and market that unique image of your early care and education business? The first step in creating your business image is to determine exactly which products and services you offer. Are you in business to care for...
by TJGWassom | Jan 15, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
For all the effort you put into having a booth at a community event, I have one question for you… Are you capturing leads for enrollment as well as you could? Could be better? Not to worry, you are not alone. Here are three techniques that work to help you turn your...
by TJGWassom | Dec 18, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The winter months are an ideal time to take a good look at your marketing program. If you want to get more enrollment in your center (and retain more of the customers you have), commit to spending a little time each week throughout the winter working on marketing. The...
by TJGWassom | Dec 4, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions, Uncategorized
In my blog post just previous to this one, I shared several ways to drive prospects to your website using off-line marketing techniques https://juliewassom.com/2018/11/20/driving-prospects-to-your-website-part-1/ . You can maximize your website views by using both...
by TJGWassom | Nov 20, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You built a good website for your center. It has lots of information about your philosophy, programs, and locations. You designed it carefully to be sure it is interactive, with multiple links to drive prospects and customers deeper into it and to take action to...
