by TJGWassom | Apr 16, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
In the preparation you do to be ready to secure enrollments, one consideration is the setting you choose for taking inquiry calls and conducting center visits. Let’s talk first about the setting for your telephone inquiry calls. A private area in your center, such as...
by TJGWassom | Apr 2, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Incentive programs are limited-time efforts designed to achieve a goal that is likely beyond routine expectations. Use these general guidelines you put together contests and incentive programs that will be meaningful and produce results. Be sure it rewards the...
by TJGWassom | Mar 20, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
What is an easy, low-cost marketing action to increase the spaced repetition of your message (the key to retention) to your prospects, customers, and opinion influencers? Your voice mail message. What message do your callers hear when they call for you, but get your...
by TJGWassom | Feb 27, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You’ve gotten much better at gathering information from the enrollment prospect who contact your center. On your lead forms and in your initial conversations, you now ask more questions about their needs and concerns and the ways they found out about you. So how do...
by TJGWassom | Feb 12, 2019 | Ask Julie, Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Are you uncomfortable asking a closing question in your conversation with an enrollment prospect? If so, you are not alone. Some directors don’t ask closing questions because they feel it’s too pushy. Others are not confident in just how to ask. Some expect...
by TJGWassom | Jan 29, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
So how do you establish a niche, develop a brand, and market that unique image of your early care and education business? The first step in creating your business image is to determine exactly which products and services you offer. Are you in business to care for...
