Julie Wassom
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Your School, or Your Competitor? The Three Stages of the Enrollment Decision

by Julie Wassom | Jan 19, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school.   Investigation – In this...

Maximizing Enrollment from an Open House

by Julie Wassom | Jan 4, 2021 | Blog, Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention

Is an open house a good way to generate qualified leads for enrollment? Yes! Whether yours is virtual or in-person, you can build enrollment IF you follow a procedure that works to attract the most registrants, assure they attend, and follow up actively to convert...

The “Four Rights” of Effective Marketing

by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention

To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...

Say What? Three Questions to Maximize Enrollment Building

by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...

How to Help “On Hold” Families Feel Comfortable and Confident Enrolling Now

by Julie Wassom | Oct 6, 2020 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

As the pandemic regulations gradually lift, many parents are still uncertain about enrolling their children in the very preschools they either previously selected or have investigated and put on their short list. I call this category of parents “On Hold” prospects....

How to Give an Effective Virtual Tour

by Julie Wassom | Sep 15, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

 COVID-19 has completely changed the norm of converting an enrollment inquiry into a personal visit of your school. This on-site visit so influential to the parent’s decision has become, by necessity, a tour of your center delivered virtually. So how can you make a...
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  • Your School, or Your Competitor? The Three Stages of the Enrollment Decision
  • Maximizing Enrollment from an Open House
  • It Only Takes 30 Minutes to Grow Your Enrollment
  • The “Four Rights” of Effective Marketing
  • Say What? Three Questions to Maximize Enrollment Building
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