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Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth

by Julie Wassom | Mar 15, 2023 | Budget for Marketing, Child Care Marketing, Child Care Marketing & Sales, Retention

Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...

How to Recover COVID Drop-Out Enrollments

by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention

It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...

The Enrollment Opportunities in the Staff Recruitment Crisis

by Julie Wassom | Apr 12, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention

Is your school unable to start families eager to enroll because you cannot find teachers? If so, have the number of families on your waiting list increased to an all-time high? Is your current staff harder to retain than ever? The pandemic, the Great Resignation, and...

Three Ways Teachers Can Improve Communication to Families

by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...

How Better Enrollment Retention Impacts Your Bottom Line

by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....

Improving Rates of Tour Scheduled to Tour Completed

by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
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Recent Posts

  • Two Ways to Save an Enrollment with New Prospects
  • Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
  • 5 Surprising Findings about the State of Childcare Technology
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  • Successfully Communicating a Tuition Increase to Families and Prospects
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