by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...
by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention
Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....
by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
by Julie Wassom | May 25, 2021 | Blog, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Retention
Guest Blog by Genevieve Carbone, Head of Marketing, Kangarootime Keeping your families happy and engaged is just as important as attracting and enrolling new children at your childcare center. Families satisfied with your center and care are more likely to recommend...
by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention
Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
