by Julie Wassom | Mar 15, 2023 | Budget for Marketing, Child Care Marketing, Child Care Marketing & Sales, Retention
Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...
by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
by Julie Wassom | Apr 12, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention
Is your school unable to start families eager to enroll because you cannot find teachers? If so, have the number of families on your waiting list increased to an all-time high? Is your current staff harder to retain than ever? The pandemic, the Great Resignation, and...
by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...
by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention
Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....
by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
