by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...
by Julie Wassom | Dec 14, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator
By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...
by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...
by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention
In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...
