by TJGWassom | Sep 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
by TJGWassom | Sep 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Do you ever say things like… “If I could just fill those Tuesday/Thursday spaces in the Three’s, I could reach my enrollment goal.” “How am I going to replace those four-year-olds who left when the nearby public elementary school opened a Pre-K classroom for less...
by TJGWassom | Aug 22, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Here is a question asked by another director like you: How can you get a teacher involved in enrollment? Julie’s Answer: Set expectations with your staff for their involvement as your marketing partners. Some of the actions you can reasonably expect them to take to...
by TJGWassom | Aug 13, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
It’s November, and the time of year when we at The Julian Group like to thank all of you for your business, your loyalty, your determination to become good marketers and enrollment builders, and your passion for giving young children an early advantage. We look...
by TJGWassom | Aug 7, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Practice Parent “Attention” Techniques I like to say parent attention causes retention. Parents want to feel welcome, appreciated, special. It’s the combination of little things you do to make your parents feel important that adds up to big value to them. Parent...
by TJGWassom | Jul 30, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The parents whose children are currently enrolled in your center are your most cost-effective marketing resource. How they feel they are treated by you and your staff can cause them to become loyal customers, or drive them into the waiting arms of your competitors....
