by Julie Wassom | Dec 14, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator
By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...
by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...
by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention
In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...
by Julie Wassom | Aug 27, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator
Lightning fast. That’s how quickly you must respond to an initial enrollment inquiry for the prospective parents to keep you in the running as a school they want to pursue as an enrollment option. Today’s young families typically investigate up to five schools. They...
by Julie Wassom | Aug 4, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention
With the beginning of the school year just a few days away, many parents are still hesitant about enrolling when we are still in the midst of coronavirus resurgences, ever-changing regulations, and uncontrollable economic uncertainties. Continual outbound...
by Julie Wassom | Dec 26, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...
