by TJGWassom | Jan 15, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
For all the effort you put into having a booth at a community event, I have one question for you… Are you capturing leads for enrollment as well as you could? Could be better? Not to worry, you are not alone. Here are three techniques that work to help you turn your...
by TJGWassom | Dec 18, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The winter months are an ideal time to take a good look at your marketing program. If you want to get more enrollment in your center (and retain more of the customers you have), commit to spending a little time each week throughout the winter working on marketing. The...
by TJGWassom | Dec 4, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions, Uncategorized
In my blog post just previous to this one, I shared several ways to drive prospects to your website using off-line marketing techniques https://juliewassom.com/2018/11/20/driving-prospects-to-your-website-part-1/ . You can maximize your website views by using both...
by TJGWassom | Nov 20, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You built a good website for your center. It has lots of information about your philosophy, programs, and locations. You designed it carefully to be sure it is interactive, with multiple links to drive prospects and customers deeper into it and to take action to...
by TJGWassom | Sep 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
by TJGWassom | Sep 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Do you ever say things like… “If I could just fill those Tuesday/Thursday spaces in the Three’s, I could reach my enrollment goal.” “How am I going to replace those four-year-olds who left when the nearby public elementary school opened a Pre-K classroom for less...
