by TJGWassom | Nov 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...
by TJGWassom | Oct 31, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You conducted a great center visit with a qualified enrollment prospect. Yet, when you asked her to enroll, she said “No”. She said she would have to talk to her husband, thinking he might object to the cost. How do you give this qualified prospect the information she...
by TJGWassom | Oct 2, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Are you turning inquiries away as ineligible when you could easily serve these families with minor adjustments in operations? What marketing message is that sending? How can you capture un-served enrollment opportunities and make it easy for parents to enroll with...
by TJGWassom | Sep 24, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
10. Your prospect can hear a smile on the telephone. 9. Smiling puts you in a good mood. 8. It makes you sound more pleasant to the caller. 7. It costs nothing. 6. It positions you as a helpful, friendly professional. 5. On the center visit, it tells the...
by TJGWassom | Sep 10, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Once a family enrolls, your retention job begins. It is the last step of successful enrollment building. Most families give you what I call a “probation period” of 2-3 months, to see if they made the right decision for their child and family. They look for their...
by TJGWassom | Aug 28, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The height of your success depends significantly on the altitude of your attitude. What you think about tends to come about. If you think you are going to convert each qualified prospect inquiry into an enrollment, you start with a big advantage. Likewise, if you...
