Julie Wassom
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What to Do When a Prospect Does Not Choose You

by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales

You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...

The Rule of Three in Enrollment Building

by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...

It Only Takes 30 Minutes to Grow Your Enrollment

by Julie Wassom | Dec 14, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator

By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...

The “Four Rights” of Effective Marketing

by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention

To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...

Say What? Three Questions to Maximize Enrollment Building

by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...

How to Capture Enrollment Prospects with Quick Inquiry Response

by Julie Wassom | Aug 27, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator

Lightning fast. That’s how quickly you must respond to an initial enrollment inquiry for the prospective parents to keep you in the running as a school they want to pursue as an enrollment option. Today’s young families typically investigate up to five schools. They...
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