by Julie Wassom | Mar 15, 2023 | Budget for Marketing, Child Care Marketing, Child Care Marketing & Sales, Retention
Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...
by Julie Wassom | Feb 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building
By Sierra Rossing There are a lot of moving parts to running your childcare business. You’ve got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools...
by Julie Wassom | Nov 18, 2022 | Ask Julie, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator
Do your families sometimes struggle to be able to afford your tuition? Whether it’s inflation or other budget demands, it can be a challenge for parents to find the extra dollars to meet the cost of your quality care. Here’s something you can do that might help retain...
by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
