by Julie Wassom | Jun 3, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Marketing Tips
Effective social media marketing matters. For this blog, I am sharing with you the expertise of two social media marketers. Their responses to the questions below can help make your social media marketing program even more effective. “Millennials, who are the majority...
by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...
by Julie Wassom | Jul 19, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
While kayaking recently on our inland lake, far from any ocean, I paddled by a dock that had this “Beware of the Octopus” sign posted. So what does an octopus have to do with enrollment building? Like the octopus has eight tentacles it uses to grip prey and move,...
by Julie Wassom | Jun 9, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
As many centers re-open with restrictions mandating how you operate, group size is one new rule that may have you saying, “How can we retain those customers we cannot yet enroll?” Here are three strategies that can help… Active Listening – Communication has been...
by Julie Wassom | May 4, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
The consistent practice of good follow up is one thing that will separate those child care businesses that thrive from those that merely survive in the wake of COVID-19. As you launch your recovery plan for re-opening your centers, what are the essential actions for...
by Julie Wassom | Apr 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
Making partner programs an essential element of your enrollment recovery plan is smart marketing. As states begin to allow businesses to reopen, and you jumpstart your enrollment recovery plan in the midst of multiple uncertainties in the economy, building strong...
