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Tactics for Increasing Retention, Referrals, and Reviews

by Julie Wassom | Sep 14, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...

How to Recover COVID Drop-Out Enrollments

by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention

It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...

Keys to Effective Social Media Marketing

by Julie Wassom | Jun 3, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Marketing Tips

Effective social media marketing matters. For this blog, I am sharing with you the expertise of two social media marketers. Their responses to the questions below can help make your social media marketing program even more effective. “Millennials, who are the majority...

Going Beyond to Generate Loyalty and a Good Review

by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales

I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...

Three Ways Teachers Can Improve Communication to Families

by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...

Engaging Waiting List Families until They Start

by Julie Wassom | Dec 9, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator

As enrollment numbers have increased, so have those families you have to put on waiting lists. Those families may need to enroll elsewhere while they wait for you; however, constant communication with them will help them look forward to becoming part of your school’s...
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Recent Posts

  • Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
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  • Five Enrollment Building Blunders for Directors to Avoid
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  • How Dependent Care FSAs Can Help Families Afford Your ECE Services
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