by Julie Wassom | Mar 27, 2024 | Budget for Marketing, Child Care Marketing, Engagement, Enrollment Building, Marketing Solutions, Sales
How often have you implemented a marketing campaign only to be disappointed in its ability to generate qualified leads for enrollment? Sometimes, when I delve into conversations about this with ECE clients, I ask what their marketing strategy was. They tell me it...
by Julie Wassom | Sep 14, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...
by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
by Julie Wassom | Jun 3, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Marketing Tips
Effective social media marketing matters. For this blog, I am sharing with you the expertise of two social media marketers. Their responses to the questions below can help make your social media marketing program even more effective. “Millennials, who are the majority...
by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales
I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...
by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...