by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...
by Julie Wassom | Dec 9, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator
As enrollment numbers have increased, so have those families you have to put on waiting lists. Those families may need to enroll elsewhere while they wait for you; however, constant communication with them will help them look forward to becoming part of your school’s...
by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...
by Julie Wassom | Jul 19, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
While kayaking recently on our inland lake, far from any ocean, I paddled by a dock that had this “Beware of the Octopus” sign posted. So what does an octopus have to do with enrollment building? Like the octopus has eight tentacles it uses to grip prey and move,...
by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
by Julie Wassom | May 10, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building
Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. However, there are three actions you can take to improve your enrollment conversion rate. 1. Respond rapidly to...
