by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...
by Julie Wassom | Jul 19, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
While kayaking recently on our inland lake, far from any ocean, I paddled by a dock that had this “Beware of the Octopus” sign posted. So what does an octopus have to do with enrollment building? Like the octopus has eight tentacles it uses to grip prey and move,...
by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
by Julie Wassom | May 10, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building
Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. However, there are three actions you can take to improve your enrollment conversion rate. 1. Respond rapidly to...
by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention
Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
