by Julie Wassom | Apr 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
Making partner programs an essential element of your enrollment recovery plan is smart marketing. As states begin to allow businesses to reopen, and you jumpstart your enrollment recovery plan in the midst of multiple uncertainties in the economy, building strong...
by Julie Wassom | Apr 21, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
As you strive to serve families and keep them engaged with you until your center opens, what are you doing to give parents creative, unique opportunities to connect with you and each other? Parents who are juggling working from home while managing the constant...
by Julie Wassom | Sep 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
by Julie Wassom | Sep 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Do you ever say things like… “If I could just fill those Tuesday/Thursday spaces in the Three’s, I could reach my enrollment goal.” “How am I going to replace those four-year-olds who left when the nearby public elementary school opened a Pre-K classroom for less...
by Julie Wassom | Aug 22, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Here is a question asked by another director like you: How can you get a teacher involved in enrollment? Julie’s Answer: Set expectations with your staff for their involvement as your marketing partners. Some of the actions you can reasonably expect them to take to...
by Julie Wassom | Aug 13, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
It’s November, and the time of year when we at The Julian Group like to thank all of you for your business, your loyalty, your determination to become good marketers and enrollment builders, and your passion for giving young children an early advantage. We look...