Julie Wassom
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Keep the Change

by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention

Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...

The One Time Post-It Notes Are Okay to Use in Enrollment Building

by Julie Wassom | Feb 15, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator

If you have ever heard me speak, read my articles, or used my training resources, you know I say, “NEVER take inquiry caller information on post –it notes.” Why? Because it is not an efficient way to manage enrollment building – lost information, no tracking system,...

Your School, or Your Competitor? The Three Stages of the Enrollment Decision

by Julie Wassom | Jan 19, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school.   Investigation – In this...

It Only Takes 30 Minutes to Grow Your Enrollment

by Julie Wassom | Dec 14, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator

By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...

Say What? Three Questions to Maximize Enrollment Building

by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...

How to Help “On Hold” Families Feel Comfortable and Confident Enrolling Now

by Julie Wassom | Oct 6, 2020 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

As the pandemic regulations gradually lift, many parents are still uncertain about enrolling their children in the very preschools they either previously selected or have investigated and put on their short list. I call this category of parents “On Hold” prospects....
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Recent Posts

  • Keep the Change
  • The One Time Post-It Notes Are Okay to Use in Enrollment Building
  • Three Keys to Unlock More Enrollment Conversions
  • Your School, or Your Competitor? The Three Stages of the Enrollment Decision
  • Maximizing Enrollment from an Open House
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