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Successfully Communicating a Tuition Increase to Families and Prospects

by Julie Wassom | Dec 28, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Enrollment Building, Enrollment EXCELerator

Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...

How Dependent Care FSAs Can Help Families Afford Your ECE Services

by Julie Wassom | Nov 18, 2022 | Ask Julie, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator

Do your families sometimes struggle to be able to afford your tuition? Whether it’s inflation or other budget demands, it can be a challenge for parents to find the extra dollars to meet the cost of your quality care. Here’s something you can do that might help retain...

Tactics for Increasing Retention, Referrals, and Reviews

by Julie Wassom | Sep 14, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...

Three Ways Teachers Can Improve Communication to Families

by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...

Engaging Waiting List Families until They Start

by Julie Wassom | Dec 9, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator

As enrollment numbers have increased, so have those families you have to put on waiting lists. Those families may need to enroll elsewhere while they wait for you; however, constant communication with them will help them look forward to becoming part of your school’s...

How Better Enrollment Retention Impacts Your Bottom Line

by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....
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Recent Posts

  • Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
  • 5 Surprising Findings about the State of Childcare Technology
  • Five Enrollment Building Blunders for Directors to Avoid
  • Successfully Communicating a Tuition Increase to Families and Prospects
  • How Dependent Care FSAs Can Help Families Afford Your ECE Services
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