Julie Wassom
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Three Ways Teachers Can Improve Communication to Families

by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...

Engaging Waiting List Families until They Start

by Julie Wassom | Dec 9, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator

As enrollment numbers have increased, so have those families you have to put on waiting lists. Those families may need to enroll elsewhere while they wait for you; however, constant communication with them will help them look forward to becoming part of your school’s...

How Better Enrollment Retention Impacts Your Bottom Line

by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....

You Get 90 Days Max!

by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips

  As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...

Beware of the Octopus!

by Julie Wassom | Jul 19, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips

While kayaking recently on our inland lake, far from any ocean, I paddled by a dock that had this “Beware of the Octopus” sign posted. So what does an octopus have to do with enrollment building? Like the octopus has eight tentacles it uses to grip prey and move,...

Improving Rates of Tour Scheduled to Tour Completed

by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
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  • The Enrollment Opportunities in the Staff Recruitment Crisis
  • Bump Up Your Volume of Referrals from Friends and Family
  • Three Ways Teachers Can Improve Communication to Families
  • Engaging Waiting List Families until They Start
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