by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
by Julie Wassom | Apr 12, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention
Is your school unable to start families eager to enroll because you cannot find teachers? If so, have the number of families on your waiting list increased to an all-time high? Is your current staff harder to retain than ever? The pandemic, the Great Resignation, and...
by Julie Wassom | Jan 20, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building
Parent surveys reveal that over 85% of young families turn to referrals from friends and family when investigating early care and education services for their children and family. Beyond that, research shows that some 57% or more also check online reviews....
by Julie Wassom | Jan 4, 2022 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Real-time apps, such as Remini, Brightwheel, and Tadpoles, have become the norm as a method of communicating daily classroom activities with families. However, parent surveys show that families want more communication specifically about their child. Even when they...
by Julie Wassom | Dec 9, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator
As enrollment numbers have increased, so have those families you have to put on waiting lists. Those families may need to enroll elsewhere while they wait for you; however, constant communication with them will help them look forward to becoming part of your school’s...
by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention
Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....
