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You Get 90 Days Max!

by Julie Wassom | Aug 10, 2021 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips

  As you transition into a new school year, there’s a lot that will be familiar to you, and a lot that will be new and unproven to your enrolled families. With the COVID Delta variant spreading, new families may be extra anxious about precautions such as...

3 Keys to Unlocking More Enrollment Conversions

by Julie Wassom | May 10, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building

Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. However, there are three actions you can take to improve your enrollment conversion rate. 1. Respond rapidly to...

The Four Steps to More Qualified Inquiries

by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention

Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...

Keep the Change

by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention

Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...

The One Time Post-It Notes Are Okay to Use in Enrollment Building

by Julie Wassom | Feb 15, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator

If you have ever heard me speak, read my articles, or used my training resources, you know I say, “NEVER take inquiry caller information on post –it notes.” Why? Because it is not an efficient way to manage enrollment building – lost information, no tracking system,...

Three Keys to Unlock More Enrollment Conversions

by Julie Wassom | Feb 2, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Retention

Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. Three actions you can take to improve your enrollment conversions are… Respond rapidly to inquiries. No matter how...
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Recent Posts

  • Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
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