Julie Wassom
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COVID-19 Support – Part I – Communicating with Families while the Center is Closed

by Julie Wassom | Apr 7, 2020 | Child Care Marketing, Child Care Marketing & Sales, Enrollment Building, Retention

In this unprecedented time of center closures due to the coronavirus pandemic, how can you best maintain relationships with your customers while they shelter in place with children at home, endure stress around job changes or loss, and deal with the daily struggles...

It’s Just a Feeling…The Emotional Element in the Child Care Decision

by Julie Wassom | Dec 26, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...

When Staff Picks Up the Inquiry Call

by Julie Wassom | Dec 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

You only have a few seconds to make a lasting first impression on the telephone with prospects who call your center seeking enrollment information. When you cannot answer and one of your staff must take a message, that teacher, aide, or cook holds a potential...

What About Me?

by Julie Wassom | Nov 27, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

When your prospects feel that you really care about what’s important to them in their child’s early education and care, they are much more likely to listen to what you tell them about what they can get from your ECE services. Here are three ways to communicate that...

Five Things I Wish Someone Had Told Me about Building Enrollment before I Became a Center Director

by Julie Wassom | Nov 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...

Effective Ways to Turn “No” into “Yes”

by Julie Wassom | Oct 31, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

You conducted a great center visit with a qualified enrollment prospect. Yet, when you asked her to enroll, she said “No”. She said she would have to talk to her husband, thinking he might object to the cost. How do you give this qualified prospect the information she...
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