by Julie Wassom | Mar 15, 2023 | Budget for Marketing, Child Care Marketing, Child Care Marketing & Sales, Retention
Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...
by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
by Julie Wassom | Apr 7, 2020 | Child Care Marketing, Child Care Marketing & Sales, Enrollment Building, Retention
In this unprecedented time of center closures due to the coronavirus pandemic, how can you best maintain relationships with your customers while they shelter in place with children at home, endure stress around job changes or loss, and deal with the daily struggles...
by Julie Wassom | Dec 26, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...
by Julie Wassom | Dec 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You only have a few seconds to make a lasting first impression on the telephone with prospects who call your center seeking enrollment information. When you cannot answer and one of your staff must take a message, that teacher, aide, or cook holds a potential...
by Julie Wassom | Nov 27, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
When your prospects feel that you really care about what’s important to them in their child’s early education and care, they are much more likely to listen to what you tell them about what they can get from your ECE services. Here are three ways to communicate that...
