President, The Julian Group, Inc.
An internationally-recognized expert in child care marketing, Julie Wassom is the original
developer of premier enrollment building sales and marketing training programs for the early
care and education industry. As a speaker, coach and author, she has helped thousands of owners
and directors build and retain significant enrollment in their ECE programs. Julie works both on-
site and virtually with early childhood professionals who are serious about successfully
generating qualified inquiries, securing enrollment, and increasing revenue. Her firm takes pride
in delivering the customized client services that are The Julian Group’s trademark.
The Enrollment EXCELerator©Video Training Program, Julie’s signature system for
building sustainable enrollment and top-line revenue, is one example of how she provides easy
–to-apply skills, while building comfort and confidence in child care center managers. For
decades, successful early care and education leaders have used the resources in Julie’s
Enrollment Building Success Library as the gold standard of enrollment building training tools.
Author of many Child Care Exchange magazine articles, Julie also publishes a marketing blog
and the weekly Wassom’s 60-Second Enrollment Tips.
“You have had a terrific impact on our company. We’ve become a success because of your training.“
“(I) had first-hand knowledge of the contribution you could make to an organization in building enrollment and enhancing the bottom line. …An increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry!”
“I have to give you the credit for doubling my enrollment. Your training programs have been the best investment I ever made.“