Wassom’s Marketing Wisdom Blog
What to Do When a Prospect Does Not Choose You
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
The Rule of Three in Enrollment Building
Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...
Keep the Change
Since the pandemic began a year ago, ECE companies have had to make changes...lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward herd...
The One Time Post-It Notes Are Okay to Use in Enrollment Building
If you have ever heard me speak, read my articles, or used my training resources, you know I say, “NEVER take inquiry caller information on post –it notes.” Why? Because it is not an efficient way to manage enrollment building – lost information, no tracking system,...
Three Keys to Unlock More Enrollment Conversions
Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. Three actions you can take to improve your enrollment conversions are… Respond rapidly to inquiries. No matter how...
Your School, or Your Competitor? The Three Stages of the Enrollment Decision
Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school. Investigation – In this...
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