Wassom’s Marketing Wisdom Blog
Read Julie’s latest article, Keys to Filling Those Hard-to-Fill Spaces, in Exchange Magazine Sept 2018 issue.
Do you ever say things like… “If I could just fill those Tuesday/Thursday spaces in the Three’s, I could reach my enrollment goal.” “How am I going to replace those four-year-olds who left when the nearby public elementary school opened a Pre-K classroom for less...
Capture More Personal Needs on Website Inquiry Forms
When you receive an enrollment inquiry submitted from the lead form embedded on your website, it will likely have some basic information about your prospect and their child. Yet most lead forms do not capture the real needs and desires parents seek to satisfy in this...
Ask Julie
Here is a question asked by another director like you: How can you get a teacher involved in enrollment? Julie’s Answer: Set expectations with your staff for their involvement as your marketing partners. Some of the actions you can reasonably expect them to take to...
Marketing in Minutes
It’s November, and the time of year when we at The Julian Group like to thank all of you for your business, your loyalty, your determination to become good marketers and enrollment builders, and your passion for giving young children an early advantage. We look...
Relationship Marketing as a Competitive Edge | Part 2
Practice Parent “Attention” Techniques I like to say parent attention causes retention. Parents want to feel welcome, appreciated, special. It’s the combination of little things you do to make your parents feel important that adds up to big value to them. Parent...
Relationship Marketing as a Competitive Edge | Part 1
The parents whose children are currently enrolled in your center are your most cost-effective marketing resource. How they feel they are treated by you and your staff can cause them to become loyal customers, or drive them into the waiting arms of your competitors....
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