Wassom’s Marketing Wisdom Blog

  Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is - then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or another...

A day in the life of a center director would make good reality TV. Your days can be unpredictable, demanding, and full of unexpected drama. Hopefully you are not jumping fences like the Bachelor or barely alive in the dessert like one of the Survivors. Seriously...

In the preparation you do to be ready to secure enrollments, one consideration is the setting you choose for taking inquiry calls and conducting center visits. Let’s talk first about the setting for your telephone inquiry calls. A private area in your center, such as...

Incentive programs are limited-time efforts designed to achieve a goal that is likely beyond routine  expectations. Use these general guidelines you put together contests and incentive programs that will be  meaningful and produce results. Be sure it rewards the...

What is an easy, low-cost marketing action to increase the spaced repetition of your message (the key to retention) to your prospects, customers, and opinion influencers? Your voice mail message. What message do your callers hear when they call for you, but get your...

You’ve gotten much better at gathering information from the enrollment prospect who contact your center. On your lead forms and in your initial conversations, you now ask more questions about their needs and concerns and the ways they found out about you. So how do...