Wassom’s Marketing Wisdom Blog
Two Ways to Save an Enrollment with New Prospects
I recently ran across a review of a childcare center that was written by a mom who had gotten a very positive impression from her initial investigation and had scheduled a tour. In her review, she indicated how disappointed she was to get no confirmation of the visit,...
Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...
5 Surprising Findings about the State of Childcare Technology
By Sierra Rossing There are a lot of moving parts to running your childcare business. You've got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools often...
Five Enrollment Building Blunders for Directors to Avoid
Do you sometimes get so busy, you simply forget to pay attention to those little things that can really impact a parent’s perception – and enrollment decision – about your center? Some matter more than others. Here are five enrollment-building blunders you want...
Successfully Communicating a Tuition Increase to Families and Prospects
Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...
How Dependent Care FSAs Can Help Families Afford Your ECE Services
Do your families sometimes struggle to be able to afford your tuition? Whether it’s inflation or other budget demands, it can be a challenge for parents to find the extra dollars to meet the cost of your quality care. Here’s something you can do that might help retain...
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