Wassom’s Marketing Wisdom Blog
Is Your Voice Mail Message Marketing For You?
What is an easy, low-cost marketing action to increase the spaced repetition of your message (the key to retention) to your prospects, customers, and opinion influencers? Your voice mail message. What message do your callers hear when they call for you, but get your...
How to Use Prospect Information to Personalize the Enrollment Process
You’ve gotten much better at gathering information from the enrollment prospect who contact your center. On your lead forms and in your initial conversations, you now ask more questions about their needs and concerns and the ways they found out about you. So how do...
Getting to “Yes”- Easy Ways to Ask for the Enrollment
Are you uncomfortable asking a closing question in your conversation with an enrollment prospect? If so, you are not alone. Some directors don’t ask closing questions because they feel it’s too pushy. Others are not confident in just how to ask. Some expect...
Creating Your Business Image
So how do you establish a niche, develop a brand, and market that unique image of your early care and education business? The first step in creating your business image is to determine exactly which products and services you offer. Are you in business to care for...
Capturing Enrollment Prospects at Community Events
For all the effort you put into having a booth at a community event, I have one question for you… Are you capturing leads for enrollment as well as you could? Could be better? Not to worry, you are not alone. Here are three techniques that work to help you turn your...
Winter Marketing Checklist
The winter months are an ideal time to take a good look at your marketing program. If you want to get more enrollment in your center (and retain more of the customers you have), commit to spending a little time each week throughout the winter working on marketing. The...
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