Wassom’s Marketing Wisdom Blog
How Do I Ask for the Enrollment Without Feeling Pushy?
How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to...
Retaining Prospects Between Tour Scheduled and Tour Completed
You answered that enrollment inquiry right away, and you scheduled a time for the prospect to visit and tour the center. So how do you make sure they show up? Here are some ideas that work: Tour confirmation. Immediately email or text your prospect with the details of...
It’s Just a Feeling…The Emotional Element in the Child Care Decision
The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...
When Staff Picks Up the Inquiry Call
You only have a few seconds to make a lasting first impression on the telephone with prospects who call your center seeking enrollment information. When you cannot answer and one of your staff must take a message, that teacher, aide, or cook holds a potential...
What About Me?
When your prospects feel that you really care about what’s important to them in their child’s early education and care, they are much more likely to listen to what you tell them about what they can get from your ECE services. Here are three ways to communicate that...
Five Things I Wish Someone Had Told Me about Building Enrollment before I Became a Center Director
When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...
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