Wassom’s Marketing Wisdom Blog
COVID-19 Support XIII- How to Respond to Parents’ Concerns About Coronavirus– Part II
As parents weigh the difficult decision to enroll their children in your early childhood education program now for the school year, or to wait until coronavirus outbreaks have diminished, many will turn to you as the knowledgeable, helpful resource they can trust. The...
COVID-19 Support XII- How to Address Parents’ Coronavirus Concerns– Part I
With the beginning of the school year just a few days away, many parents are still hesitant about enrolling when we are still in the midst of coronavirus resurgences, ever-changing regulations, and uncontrollable economic uncertainties. Continual outbound...
Video Marketing Tips to Help Child Care Centers Increase Enrollment
Have you considered using videos in your marketing plan? A video is a more dynamic and personal way for prospective parents to learn about your staff and programs, and a powerful opportunity to engage them. Those who have perused your videos can get a sense they...
COVID-19 Support XI- Mastering Opportunities to Rebuild Enrollment in Uncertain Times
As states re-open businesses in phases, rules for operating early childhood programs are uncertain and changing rapidly. Use these resources to help you launch your re-opening successfully, retain customers now or until you can serve them, and position your center to...
COVID-19 Support X – Retaining Customers When You Cannot Enroll Them
As many centers re-open with restrictions mandating how you operate, group size is one new rule that may have you saying, “How can we retain those customers we cannot yet enroll?” Here are three strategies that can help… Active Listening – Communication has been...
COVID-19 Support IX – Keys to Regaining and Retaining Enrollment Upon Re-opening
What is most important as you guide your teams on effective ways to regain and retain enrollment when there are limits on group size, questions around the extension of “Hold” tuition levels for families not ready to return yet, and the challenges of implementing new...
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