Wassom’s Marketing Wisdom Blog

There is a cost-free way to help you convert inquiries, and it is right in your own backyard. Are you using it? What I am talking about is a formal Parent Ambassador Program. Most centers have a group of enthusiastic parents who love your child care services and...

It’s like trying to hit a moving target. What is? Knowing which marketing activities will generate the most qualified inquiries and how to manage converting more of them into enrollments.   How do you know which marketing efforts will be worth your time and...

  Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is - then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or another...

A day in the life of a center director would make good reality TV. Your days can be unpredictable, demanding, and full of unexpected drama. Hopefully you are not jumping fences like the Bachelor or barely alive in the dessert like one of the Survivors. Seriously...

In the preparation you do to be ready to secure enrollments, one consideration is the setting you choose for taking inquiry calls and conducting center visits. Let’s talk first about the setting for your telephone inquiry calls. A private area in your center, such as...

Incentive programs are limited-time efforts designed to achieve a goal that is likely beyond routine  expectations. Use these general guidelines you put together contests and incentive programs that will be  meaningful and produce results. Be sure it rewards the...