Wassom’s Marketing Wisdom Blog
COVID-19 Support VIII – How to Maximize Enrollment Midst Uncertainties
With the continual uncertainties on rules around re-opening your center, magnified by parents’ concerns and fears regarding health, safety, and availability of care, how do you develop and execute a solid plan for rebuilding your enrollment? Your ability to “pivot” is...
COVID-19 Support VII – Managing Enrollment during Re-opening Restrictions
Let’s look at post COVID-19 enrollment building from another angle. As many states move from stay-at-home to safer-at-home, and allow businesses - including child care centers - to reopen, the rules and operating restrictions are different state-to-state and even by...
COVID-19 Support VI – Activating Your Enrollment Recovery Plan
A key marketing change early care and education businesses must make as a result of the coronavirus pandemic is to refocus the business model on being more customer-centric. The core business of early care and education will remain the same; that is, providing...
COVID-19 Support V – How to Make Follow Up Work to Build Enrollment
The consistent practice of good follow up is one thing that will separate those child care businesses that thrive from those that merely survive in the wake of COVID-19. As you launch your recovery plan for re-opening your centers, what are the essential actions for...
COVID-19 Support IV – Enlisting Parent, Staff, and Community Partners to Help Rebuild Enrollment
Making partner programs an essential element of your enrollment recovery plan is smart marketing. As states begin to allow businesses to reopen, and you jumpstart your enrollment recovery plan in the midst of multiple uncertainties in the economy, building strong...
COVID-19 Support III – Engaging Parents to Maintain Community and Build Value during Lockdown
As you strive to serve families and keep them engaged with you until your center opens, what are you doing to give parents creative, unique opportunities to connect with you and each other? Parents who are juggling working from home while managing the constant...
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