Wassom’s Marketing Wisdom Blog
Ask, Ask Always Ask!
Can asking skillfully and often help you build enrollment? Absolutely! Here are three times when asking more than you tell will yield more enrollment conversions. While assessing prospect needs. Ask good open questions to elicit details about more than basic needs for...
Using “Documentation of Differences” to Win the Enrollment
Documenting your competitive differences is an easy, low-cost marketing strategy that works. Though many centers print and post documentation of learning to help parents visually understand what children are learning from program activities, very few do the same...
What Does Your Handshake Say?
One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her/him and extend your hand inviting your visitor to shake yours. However, there are two kinds of handshakes. One is what I call “the firm”. The...
Terms of Enrollment
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
Read Julie’s latest article, Keys to Filling Those Hard-to-Fill Spaces, in Exchange Magazine Sept 2018 issue.
Do you ever say things like… “If I could just fill those Tuesday/Thursday spaces in the Three’s, I could reach my enrollment goal.” “How am I going to replace those four-year-olds who left when the nearby public elementary school opened a Pre-K classroom for less...
Capture More Personal Needs on Website Inquiry Forms
When you receive an enrollment inquiry submitted from the lead form embedded on your website, it will likely have some basic information about your prospect and their child. Yet most lead forms do not capture the real needs and desires parents seek to satisfy in this...
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