Wassom’s Marketing Wisdom Blog
Did We Make the Right Choice? – Three Ways to Retain New Families
Once a family enrolls, your retention job begins. It is the last step of successful enrollment building. Most families give you what I call a “probation period” of 2-3 months, to see if they made the right decision for their child and family. They look for their...
What is the Altitude of Your Attitude? By Julie Wassom
The height of your success depends significantly on the altitude of your attitude. What you think about tends to come about. If you think you are going to convert each qualified prospect inquiry into an enrollment, you start with a big advantage. Likewise, if you...
WIFFM – Revised – Gives New Meaning to Follow Up
WIIFM. We all know that stands for "What’s In It For Me?" But let’s look at the WIIFM acronym another way. Start thinking "What’s In It FROM Me?" If you change your mindset to this being the motivator for your follow up action, it will become easier to do follow up...
Fifteen Minutes of Marketing Magic
It was early in the morning when I pulled into the PCA off-airport parking lot, pulled my bag out of the car, and waited for the shuttle to pick me up for the short ride to the airport. It was only a minute or two before the shuttle pulled up, loaded with sleepy...
Parent Attention Causes Retention
A child care industry veteran and friend, Dennis Vicars, always uses the acronym, CARE, to describe the little things center directors and staff can do in the center to help retain enrollment. CARE stands for Customer Attention Retains Enrollment. In my last blog, I...
Parent Engagement Retains Enrollment
Today’s young families are used to constant connections. According to a recent post by Millennial Marketing, more than 75% of Millennials have their mobile devices glued to their palms. They thrive on engagement. What can you do beyond your daily face-to-face...
Connect with Julie
