Wassom’s Marketing Wisdom Blog
Five Things I Wish Someone Had Told Me about Building Enrollment before I Became a Center Director
When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...
Effective Ways to Turn “No” into “Yes”
You conducted a great center visit with a qualified enrollment prospect. Yet, when you asked her to enroll, she said “No”. She said she would have to talk to her husband, thinking he might object to the cost. How do you give this qualified prospect the information she...
Three Ways to Boost Your Bottom Line
It’s like trying to hit a moving target. What is? Knowing which marketing activities will generate the most qualified inquiries and how to manage converting more of them into enrollments. How do you know which marketing efforts will be worth your time and...
Opportunity Knocks – Are You Opening the Door to More Enrollment?
Are you turning inquiries away as ineligible when you could easily serve these families with minor adjustments in operations? What marketing message is that sending? How can you capture un-served enrollment opportunities and make it easy for parents to enroll with...
Ten Reasons to Smile on the Telephone and in the Center Visit
10. Your prospect can hear a smile on the telephone. 9. Smiling puts you in a good mood. 8. It makes you sound more pleasant to the caller. 7. It costs nothing. 6. It positions you as a helpful, friendly professional. 5. On the center visit, it tells the...
Did We Make the Right Choice? – Three Ways to Retain New Families
Once a family enrolls, your retention job begins. It is the last step of successful enrollment building. Most families give you what I call a “probation period” of 2-3 months, to see if they made the right decision for their child and family. They look for their...
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