Wassom’s Marketing Wisdom Blog
How to Convert “Price-Only Inquiries” into Center Visits
Don’t you just hate it? That inquiry call when your prospect’s first words are, “What is the price of your infant program?" This abrupt question can be unnerving and cause you to simply give the price and lose the prospect. Instead, practice these techniques to assist...
“We Cannot Enroll because We Cannot Find Teachers” – Marketing to Recruit Staff
When the challenge of staff recruitment is severe enough to impact your business, it’s time to assess and change what you’re doing to generate inquiries from qualified candidates. It is not enough to have a presence on Indeed and other job posting sites, have a booth...
Parent Ambassador Programs Build and Retain Enrollment
There is a cost-free way to help you convert inquiries and retain enrollment, and it is right in your own backyard. Are you using it? What I am talking about is a formal Parent Ambassador Program. Setting up an effective Parent Ambassador Program requires a few steps...
How Do I Ask for the Enrollment Without Feeling Pushy?
How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to...
Retaining Prospects Between Tour Scheduled and Tour Completed
You answered that enrollment inquiry right away, and you scheduled a time for the prospect to visit and tour the center. So how do you make sure they show up? Here are some ideas that work: Tour confirmation. Immediately email or text your prospect with the details of...
It’s Just a Feeling…The Emotional Element in the Child Care Decision
The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...
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