Wassom’s Marketing Wisdom Blog
WIFFM – Revised – Gives New Meaning to Follow Up
WIIFM. We all know that stands for "What’s In It For Me?" But let’s look at the WIIFM acronym another way. Start thinking "What’s In It FROM Me?" If you change your mindset to this being the motivator for your follow up action, it will become easier to do follow up...
Fifteen Minutes of Marketing Magic
It was early in the morning when I pulled into the PCA off-airport parking lot, pulled my bag out of the car, and waited for the shuttle to pick me up for the short ride to the airport. It was only a minute or two before the shuttle pulled up, loaded with sleepy...
Parent Attention Causes Retention
A child care industry veteran and friend, Dennis Vicars, always uses the acronym, CARE, to describe the little things center directors and staff can do in the center to help retain enrollment. CARE stands for Customer Attention Retains Enrollment. In my last blog, I...
Parent Engagement Retains Enrollment
Today’s young families are used to constant connections. According to a recent post by Millennial Marketing, more than 75% of Millennials have their mobile devices glued to their palms. They thrive on engagement. What can you do beyond your daily face-to-face...
A Cost-Free Way to Convert and Retain Enrollment
There is a cost-free way to help you convert inquiries, and it is right in your own backyard. Are you using it? What I am talking about is a formal Parent Ambassador Program. Most centers have a group of enthusiastic parents who love your child care services and...
Three Ways to Boost Your Bottom Line
It’s like trying to hit a moving target. What is? Knowing which marketing activities will generate the most qualified inquiries and how to manage converting more of them into enrollments. How do you know which marketing efforts will be worth your time and...
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