by Julie Wassom | Jun 29, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Retention, Uncategorized
Have you considered using videos in your marketing plan? A video is a more dynamic and personal way for prospective parents to learn about your staff and programs, and a powerful opportunity to engage them. Those who have perused your videos can get a sense they...
by Julie Wassom | Jun 22, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention
As states re-open businesses in phases, rules for operating early childhood programs are uncertain and changing rapidly. Use these resources to help you launch your re-opening successfully, retain customers now or until you can serve them, and position your center to...
by Julie Wassom | Jun 9, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
As many centers re-open with restrictions mandating how you operate, group size is one new rule that may have you saying, “How can we retain those customers we cannot yet enroll?” Here are three strategies that can help… Active Listening – Communication has been...
by Julie Wassom | Jun 2, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
What is most important as you guide your teams on effective ways to regain and retain enrollment when there are limits on group size, questions around the extension of “Hold” tuition levels for families not ready to return yet, and the challenges of implementing new...
by Julie Wassom | May 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
With the continual uncertainties on rules around re-opening your center, magnified by parents’ concerns and fears regarding health, safety, and availability of care, how do you develop and execute a solid plan for rebuilding your enrollment? Your ability to “pivot” is...
by Julie Wassom | May 18, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
Let’s look at post COVID-19 enrollment building from another angle. As many states move from stay-at-home to safer-at-home, and allow businesses – including child care centers – to reopen, the rules and operating restrictions are different state-to-state...
