by Julie Wassom | Mar 27, 2024 | Budget for Marketing, Child Care Marketing, Engagement, Enrollment Building, Marketing Solutions, Sales
How often have you implemented a marketing campaign only to be disappointed in its ability to generate qualified leads for enrollment? Sometimes, when I delve into conversations about this with ECE clients, I ask what their marketing strategy was. They tell me it...
by Julie Wassom | Jan 22, 2024 | Ask Julie, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Tips, Sales
You never get a second chance to make a first impression. You know how important it is to have your center “tour ready” when parents come for an enrollment visit. However, in addition to the impression your prospects get of the facility, the impression they get of you...
by Julie Wassom | Feb 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building
By Sierra Rossing There are a lot of moving parts to running your childcare business. You’ve got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools...
by Julie Wassom | Dec 28, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Enrollment Building, Enrollment EXCELerator
Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...
by Julie Wassom | Nov 18, 2022 | Ask Julie, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator
Do your families sometimes struggle to be able to afford your tuition? Whether it’s inflation or other budget demands, it can be a challenge for parents to find the extra dollars to meet the cost of your quality care. Here’s something you can do that might help retain...
by Julie Wassom | Sep 14, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...