by TJGWassom | Dec 4, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions, Uncategorized
In my blog post just previous to this one, I shared several ways to drive prospects to your website using off-line marketing techniques https://juliewassom.com/2018/11/20/driving-prospects-to-your-website-part-1/ . You can maximize your website views by using both...
by TJGWassom | Nov 20, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You built a good website for your center. It has lots of information about your philosophy, programs, and locations. You designed it carefully to be sure it is interactive, with multiple links to drive prospects and customers deeper into it and to take action to...
by TJGWassom | Nov 7, 2018 | Child Care Marketing, Enrollment Building, Marketing Solutions
Can asking skillfully and often help you build enrollment? Absolutely! Here are three times when asking more than you tell will yield more enrollment conversions. While assessing prospect needs. Ask good open questions to elicit details about more than basic needs for...
by TJGWassom | Oct 23, 2018 | Child Care Marketing, Enrollment Building, Marketing Solutions
Documenting your competitive differences is an easy, low-cost marketing strategy that works. Though many centers print and post documentation of learning to help parents visually understand what children are learning from program activities, very few do the same...
by TJGWassom | Oct 9, 2018 | Child Care Marketing, Enrollment Building, Marketing Solutions
One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her/him and extend your hand inviting your visitor to shake yours. However, there are two kinds of handshakes. One is what I call “the firm”. The...
