Julie Wassom
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Keep the Change

by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention

Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...

The One Time Post-It Notes Are Okay to Use in Enrollment Building

by Julie Wassom | Feb 15, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator

If you have ever heard me speak, read my articles, or used my training resources, you know I say, “NEVER take inquiry caller information on post –it notes.” Why? Because it is not an efficient way to manage enrollment building – lost information, no tracking system,...

Three Keys to Unlock More Enrollment Conversions

by Julie Wassom | Feb 2, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Retention

Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. Three actions you can take to improve your enrollment conversions are… Respond rapidly to inquiries. No matter how...

Your School, or Your Competitor? The Three Stages of the Enrollment Decision

by Julie Wassom | Jan 19, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school.   Investigation – In this...

Maximizing Enrollment from an Open House

by Julie Wassom | Jan 4, 2021 | Blog, Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention

Is an open house a good way to generate qualified leads for enrollment? Yes! Whether yours is virtual or in-person, you can build enrollment IF you follow a procedure that works to attract the most registrants, assure they attend, and follow up actively to convert...

It Only Takes 30 Minutes to Grow Your Enrollment

by Julie Wassom | Dec 14, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator

By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...
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Recent Posts

  • Keep the Change
  • The One Time Post-It Notes Are Okay to Use in Enrollment Building
  • Three Keys to Unlock More Enrollment Conversions
  • Your School, or Your Competitor? The Three Stages of the Enrollment Decision
  • Maximizing Enrollment from an Open House
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