by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...
by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention
In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...
by Julie Wassom | Oct 6, 2020 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention
As the pandemic regulations gradually lift, many parents are still uncertain about enrolling their children in the very preschools they either previously selected or have investigated and put on their short list. I call this category of parents “On Hold” prospects....
by Julie Wassom | Sep 15, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention
COVID-19 has completely changed the norm of converting an enrollment inquiry into a personal visit of your school. This on-site visit so influential to the parent’s decision has become, by necessity, a tour of your center delivered virtually. So how can you make a...
by Julie Wassom | Aug 27, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator
Lightning fast. That’s how quickly you must respond to an initial enrollment inquiry for the prospective parents to keep you in the running as a school they want to pursue as an enrollment option. Today’s young families typically investigate up to five schools. They...
by Julie Wassom | Aug 11, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention
As parents weigh the difficult decision to enroll their children in your early childhood education program now for the school year, or to wait until coronavirus outbreaks have diminished, many will turn to you as the knowledgeable, helpful resource they can trust. The...
