by Julie Wassom | Mar 27, 2024 | Budget for Marketing, Child Care Marketing, Engagement, Enrollment Building, Marketing Solutions, Sales
How often have you implemented a marketing campaign only to be disappointed in its ability to generate qualified leads for enrollment? Sometimes, when I delve into conversations about this with ECE clients, I ask what their marketing strategy was. They tell me it...
by Julie Wassom | Jan 22, 2024 | Ask Julie, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Tips, Sales
You never get a second chance to make a first impression. You know how important it is to have your center “tour ready” when parents come for an enrollment visit. However, in addition to the impression your prospects get of the facility, the impression they get of you...
by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales
I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
by Julie Wassom | May 11, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Sales
A key marketing change early care and education businesses must make as a result of the coronavirus pandemic is to refocus the business model on being more customer-centric. The core business of early care and education will remain the same; that is, providing...