by Julie Wassom | Mar 15, 2023 | Budget for Marketing, Child Care Marketing, Child Care Marketing & Sales, Retention
Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...
by Julie Wassom | Feb 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building
By Sierra Rossing There are a lot of moving parts to running your childcare business. You’ve got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools...
by Julie Wassom | Dec 28, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Enrollment Building, Enrollment EXCELerator
Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...
by Julie Wassom | Nov 18, 2022 | Ask Julie, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator
Do your families sometimes struggle to be able to afford your tuition? Whether it’s inflation or other budget demands, it can be a challenge for parents to find the extra dollars to meet the cost of your quality care. Here’s something you can do that might help retain...
by Julie Wassom | Sep 14, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...
by Julie Wassom | Jun 3, 2022 | Ask Julie, Child Care Marketing & Sales, Engagement, Marketing Tips
Effective social media marketing matters. For this blog, I am sharing with you the expertise of two social media marketers. Their responses to the questions below can help make your social media marketing program even more effective. “Millennials, who are the majority...
