by Julie Wassom | Apr 13, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
John F Kennedy described the Chinese symbol for crisis as having two brush stokes, one for danger and the other for opportunity. Even though current times are uncertain and even scary for your ECE business, they are ripe with opportunity for ways to build an effective...
by Julie Wassom | Apr 7, 2020 | Child Care Marketing, Child Care Marketing & Sales, Enrollment Building, Retention
In this unprecedented time of center closures due to the coronavirus pandemic, how can you best maintain relationships with your customers while they shelter in place with children at home, endure stress around job changes or loss, and deal with the daily struggles...
by Julie Wassom | Mar 23, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
Don’t you just hate it? That inquiry call when your prospect’s first words are, “What is the price of your infant program?” This abrupt question can be unnerving and cause you to simply give the price and lose the prospect. Instead, practice these techniques to...
by Julie Wassom | Mar 9, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
When the challenge of staff recruitment is severe enough to impact your business, it’s time to assess and change what you’re doing to generate inquiries from qualified candidates. It is not enough to have a presence on Indeed and other job posting sites, have a booth...
by Julie Wassom | Feb 24, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
There is a cost-free way to help you convert inquiries and retain enrollment, and it is right in your own backyard. Are you using it? What I am talking about is a formal Parent Ambassador Program. Setting up an effective Parent Ambassador Program requires a few steps...
by Julie Wassom | Feb 10, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to...
