by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention
Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...
by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention
Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...
by Julie Wassom | Feb 15, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator
If you have ever heard me speak, read my articles, or used my training resources, you know I say, “NEVER take inquiry caller information on post –it notes.” Why? Because it is not an efficient way to manage enrollment building – lost information, no tracking system,...
