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5 Surprising Findings about the State of Childcare Technology

by Julie Wassom | Feb 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building

By Sierra Rossing There are a lot of moving parts to running your childcare business. You’ve got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools...

How to Recover COVID Drop-Out Enrollments

by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention

It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...

Three Ways to Improve Family Retention at Your Childcare Center

by Julie Wassom | May 25, 2021 | Blog, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Retention

Guest Blog by Genevieve Carbone, Head of Marketing, Kangarootime Keeping your families happy and engaged is just as important as attracting and enrolling new children at your childcare center. Families satisfied with your center and care are more likely to recommend...

The Rule of Three in Enrollment Building

by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...

Maximizing Enrollment from an Open House

by Julie Wassom | Jan 4, 2021 | Blog, Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention

Is an open house a good way to generate qualified leads for enrollment? Yes! Whether yours is virtual or in-person, you can build enrollment IF you follow a procedure that works to attract the most registrants, assure they attend, and follow up actively to convert...

Terms of Enrollment

by Julie Wassom | Sep 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business

Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
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Recent Posts

  • Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
  • 5 Surprising Findings about the State of Childcare Technology
  • Five Enrollment Building Blunders for Directors to Avoid
  • Successfully Communicating a Tuition Increase to Families and Prospects
  • How Dependent Care FSAs Can Help Families Afford Your ECE Services
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