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5 Surprising Findings about the State of Childcare Technology

by Julie Wassom | Feb 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building

By Sierra Rossing There are a lot of moving parts to running your childcare business. You’ve got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools...

Successfully Communicating a Tuition Increase to Families and Prospects

by Julie Wassom | Dec 28, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Enrollment Building, Enrollment EXCELerator

Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...

How to Recover COVID Drop-Out Enrollments

by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention

It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...

Going Beyond to Generate Loyalty and a Good Review

by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales

I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...

The Enrollment Opportunities in the Staff Recruitment Crisis

by Julie Wassom | Apr 12, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention

Is your school unable to start families eager to enroll because you cannot find teachers? If so, have the number of families on your waiting list increased to an all-time high? Is your current staff harder to retain than ever? The pandemic, the Great Resignation, and...

Bump Up Your Volume of Referrals from Friends and Family

by Julie Wassom | Jan 20, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building

Parent surveys reveal that over 85% of young families turn to referrals from friends and family when investigating early care and education services for their children and family. Beyond that, research shows that some 57% or more also check online reviews....
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Recent Posts

  • Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth
  • 5 Surprising Findings about the State of Childcare Technology
  • Five Enrollment Building Blunders for Directors to Avoid
  • Successfully Communicating a Tuition Increase to Families and Prospects
  • How Dependent Care FSAs Can Help Families Afford Your ECE Services
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