Julie Wassom
  • About
  • Training
    • The Enrollment EXCELerator©
    • Enrollment University©
    • On-Site Seminars
    • Webinars
    • On-site Coaching
  • Consulting
  • EXCELerator©
  • Resources
    • Enrollment Success Library Store
    • Articles
    • Blog
    • Affiliates
    • Free Gift
  • Reviews
  • Contact
Select Page

Going Beyond to Generate Loyalty and a Good Review

by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales

I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...

The Enrollment Opportunities in the Staff Recruitment Crisis

by Julie Wassom | Apr 12, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention

Is your school unable to start families eager to enroll because you cannot find teachers? If so, have the number of families on your waiting list increased to an all-time high? Is your current staff harder to retain than ever? The pandemic, the Great Resignation, and...

Bump Up Your Volume of Referrals from Friends and Family

by Julie Wassom | Jan 20, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building

Parent surveys reveal that over 85% of young families turn to referrals from friends and family when investigating early care and education services for their children and family. Beyond that, research shows that some 57% or more also check online reviews....

How Better Enrollment Retention Impacts Your Bottom Line

by Julie Wassom | Sep 23, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

Exceptional customer experience retains enrollment. Every new enrollment has the potential for lifetime value to your school. When you summarize the revenue each enrolled family provides to you for every year they stay, you reach the lifetime value of the customer....

The Four Steps to More Qualified Inquiries

by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention

Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...

Your School, or Your Competitor? The Three Stages of the Enrollment Decision

by Julie Wassom | Jan 19, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school.   Investigation – In this...
« Older Entries

Connect with Julie

Facebook
Twitter
LinkedIn

– Marketing
– Enrollment Sales
– Customer Retention
– Enrollment EXCELerator©
– Free Gift
– Blog

Recent Posts

  • Going Beyond to Generate Loyalty and a Good Review
  • The Enrollment Opportunities in the Staff Recruitment Crisis
  • Bump Up Your Volume of Referrals from Friends and Family
  • Three Ways Teachers Can Improve Communication to Families
  • Engaging Waiting List Families until They Start
  • Facebook
  • Twitter
  • RSS
Copyright © 2019 The Julian Group, Inc. 303-910-3083