by Julie Wassom | Feb 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building
By Sierra Rossing There are a lot of moving parts to running your childcare business. You’ve got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools...
by Julie Wassom | Dec 28, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Enrollment Building, Enrollment EXCELerator
Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...
by Julie Wassom | Jul 25, 2022 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Covid-19, Economy, Engagement, Retention
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales
I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...
by Julie Wassom | Apr 12, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention
Is your school unable to start families eager to enroll because you cannot find teachers? If so, have the number of families on your waiting list increased to an all-time high? Is your current staff harder to retain than ever? The pandemic, the Great Resignation, and...
by Julie Wassom | Jan 20, 2022 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building
Parent surveys reveal that over 85% of young families turn to referrals from friends and family when investigating early care and education services for their children and family. Beyond that, research shows that some 57% or more also check online reviews....
