by Julie Wassom | Jan 19, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school. Investigation – In this...
by Julie Wassom | Jan 4, 2021 | Blog, Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention
Is an open house a good way to generate qualified leads for enrollment? Yes! Whether yours is virtual or in-person, you can build enrollment IF you follow a procedure that works to attract the most registrants, assure they attend, and follow up actively to convert...
by Julie Wassom | Oct 6, 2020 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention
As the pandemic regulations gradually lift, many parents are still uncertain about enrolling their children in the very preschools they either previously selected or have investigated and put on their short list. I call this category of parents “On Hold” prospects....
by Julie Wassom | Aug 22, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Here is a question asked by another director like you: How can you get a teacher involved in enrollment? Julie’s Answer: Set expectations with your staff for their involvement as your marketing partners. Some of the actions you can reasonably expect them to take to...
by Julie Wassom | Aug 13, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
It’s November, and the time of year when we at The Julian Group like to thank all of you for your business, your loyalty, your determination to become good marketers and enrollment builders, and your passion for giving young children an early advantage. We look...
by Julie Wassom | Aug 7, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Practice Parent “Attention” Techniques I like to say parent attention causes retention. Parents want to feel welcome, appreciated, special. It’s the combination of little things you do to make your parents feel important that adds up to big value to them. Parent...
