What would maximizing enrollment mean to you?

– Higher program quality
– Better staff retention
– Business sustainability

Generate more revenue in your child care centers.

Julie can show you how!

Are you generating all the qualified inquiries you could?

Great marketing means more opportunities to build enrollment without wasting precious resources.

Let Julie help you get there!

Are your customers merely satisfied or enthusiastic ambassadors?

Exceptional customer service creates loyal customers and lifetime referrals.

Make it easy to increase your retention rate and your good reviews online and offline.

Are you ready to maximize enrollment in your child care centers?

If you are looking for . . .

  • A comprehensive self-guided enrollment building training program.
  • A strategic marketing path that generates more qualified inquiries
  • A trainer and coach who customizes solutions to your specific challenges
  • Resources and training tools to build your team and your revenue
  • A dynamic speaker for your next professional development event

. . . You have come to the right place!

Working with leading child care marketing expert Julie Wassom means more business for you. For over 30 years, she has inspired thousands of child care managers worldwide into success with customized training, coaching, and marketing consulting that builds and retains enrollment. Julie’s clients describe her as practical, professional, caring, dynamic, and transformational. In a word – RESULTS!

No one in the child care industry delivers enrollment results like Julie Wassom!


Do you want to generate more qualified inquiries? When you work with Julie Wassom, you learn how to apply proven online and offline marketing techniques specific to your target and needs.

Enrollment Sales

Do you need more enrollment? Child care companies who maximize enrollment can provide the highest quality and sustain their businesses. Let Julie customize a program to exceed your goals.

Customer Retention

What would better enrollment retention mean to your bottom line? Creating an exceptional customer experience is all about engaging families in meaningful relationships. What makes the difference?
I am so grateful to have had Julie’s support, encouragement, and constructive feedback to improve my marketing and enrollment building skills. It has been a significant factor in my ability to increase enrollment in my school by 163% in the last 10 months. Jennifer Potvin

Director, Minnieland Academy at Doc Stone, VA

As the Chief Operating Officer of the company, I must say I am delighted at the results we have achieved together… an increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry! Karen Stokes

CEO, Xplor Childcare, TX

What About Me?

When your prospects feel that you really care about what’s important to them in their child’s early education and care, they are much more likely to listen to what you tell them about what they can get from your ECE services. Here are three ways to communicate that...

Five Things I Wish Someone Had Told Me about Building Enrollment before I Became a Center Director

When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...

Effective Ways to Turn “No” into “Yes”

You conducted a great center visit with a qualified enrollment prospect. Yet, when you asked her to enroll, she said “No”. She said she would have to talk to her husband, thinking he might object to the cost. How do you give this qualified prospect the information she...

Three Ways to Boost Your Bottom Line

It’s like trying to hit a moving target. What is? Knowing which marketing activities will generate the most qualified inquiries and how to manage converting more of them into enrollments. How do you know which marketing efforts will be worth your time and...

Opportunity Knocks – Are You Opening the Door to More Enrollment?

Are you turning inquiries away as ineligible when you could easily serve these families with minor adjustments in operations? What marketing message is that sending? How can you capture un-served enrollment opportunities and make it easy for parents to enroll with...