Are you generating all the qualified inquiries you could?

Great marketing means more opportunities to build enrollment without wasting precious resources.

Let Julie help you get there!

What would maximizing enrollment mean to you?

– Higher program quality
– Better staff retention
– Business sustainability

Generate more revenue in your child care centers.

Julie can show you how!

Are your customers merely satisfied or enthusiastic ambassadors?

Exceptional customer service creates loyal customers and lifetime referrals.

Make it easy to increase your retention rate and your good reviews online and offline.

Are you ready to maximize enrollment in your child care centers?

If you are looking for . . .

  • A comprehensive enrollment building training program
  • A strategic marketing path that generates more qualified inquiries
  • A trainer and coach who customizes solutions to your specific challenges
  • Resources and training tools to build your team and your revenue
  • A dynamic speaker for your next professional development event

. . . You have come to the right place!

Working with leading child care marketing expert Julie Wassom means more business for you. For over 30 years, she has inspired thousands of child care managers worldwide into success with customized training, coaching, and marketing consulting that builds and retains enrollment. Julie’s clients describe her as practical, professional, caring, dynamic, and transformational. In a word – RESULTS!

No one in the child care industry delivers enrollment results like Julie Wassom!

Marketing

Do you want to generate more qualified inquiries? When you work with Julie Wassom, you learn how to apply proven online and offline marketing techniques specific to your target and needs.

Enrollment Sales

Do you need more enrollment? Child care companies who maximize enrollment can provide the highest quality and sustain their businesses. Let Julie customize a program to exceed your goals.

Customer Retention

What would better enrollment retention mean to your bottom line? Creating an exceptional customer experience is all about engaging families in meaningful relationships. What makes the difference?

I am so grateful to have had Julie’s support, encouragement, and constructive feedback to improve my marketing and enrollment building skills. It has been a significant factor in my ability to increase enrollment in my school by 163% in the last 10 months.

Jennifer Potvin

Director, Minnieland Academy at Doc Stone, VA

As the Chief Operating Officer of the company, I must say I am delighted at the results we have achieved together… an increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry!

Karen Stokes

CEO, Xplor Childcare, TX

Parent Attention Causes Retention

A child care industry veteran and friend, Dennis Vicars, always uses the acronym, CARE, to describe the little things center directors and staff can do in the center to help retain enrollment. CARE stands for Customer Attention Retains Enrollment. In my last blog, I...

Parent Engagement Retains Enrollment

Today’s young families are used to constant connections. According to a recent post by Millennial Marketing, more than 75% of Millennials have their mobile devices glued to their palms. They thrive on engagement. What can you do beyond your daily face-to-face...

A Cost-Free Way to Convert and Retain Enrollment

There is a cost-free way to help you convert inquiries, and it is right in your own backyard. Are you using it? What I am talking about is a formal Parent Ambassador Program. Most centers have a group of enthusiastic parents who love your child care services and...

Three Ways to Boost Your Bottom Line

It’s like trying to hit a moving target. What is? Knowing which marketing activities will generate the most qualified inquiries and how to manage converting more of them into enrollments.   How do you know which marketing efforts will be worth your time and...

Terms of Enrollment

  Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is - then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or...