Enrollment University©- Training for Success in Building Enrollment
is now live! Click here to learn more!

What would maximizing enrollment mean to you?

– Higher program quality
– Better staff retention
– Business sustainability

Generate more revenue in your child care centers.

Julie can show you how!

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Are you generating all the qualified inquiries you could?

Great marketing means more opportunities to build enrollment without wasting precious resources.

Let Julie help you get there!

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Are your customers merely satisfied or enthusiastic ambassadors?

Exceptional customer service creates loyal customers and lifetime referrals.

Make it easy to increase your retention rate and your good reviews online and offline.

Have Julie show you what works

Are you ready to maximize enrollment in your child care centers?

If you are looking for . . .

A comprehensive self-guided enrollment building training program.
A strategic marketing path that generates more qualified inquiries
A trainer and coach who customizes solutions to your specific challenges
Resources and training tools to build your team and your revenue
A dynamic speaker for your next professional development event

. . . You have come to the right place!

Working with leading child care marketing expert Julie Wassom means more business for you. For over 30 years, she has inspired thousands of child care managers worldwide into success with customized training, coaching, and marketing consulting that builds and retains enrollment. Julie’s clients describe her as practical, professional, caring, dynamic, and transformational. In a word – RESULTS!

No one in the child care industry delivers enrollment results like Julie Wassom!

Learn more about Julie

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Marketing

Do you want to generate more qualified inquiries? When you work with Julie Wassom, you learn how to apply proven online and offline marketing techniques specific to your target and needs.

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Enrollment Sales

Do you need more enrollment? Child care companies who maximize enrollment can provide the highest quality and sustain their businesses. Let Julie customize a program to exceed your goals.

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Customer Retention

What would better enrollment retention mean to your bottom line? Creating an exceptional customer experience is all about engaging families in meaningful relationships. What makes the difference?

I am so grateful to have had Julie’s support, encouragement, and constructive feedback to improve my marketing and enrollment building skills. It has been a significant factor in my ability to increase enrollment in my school by 163% in the last 10 months.

Jennifer Potvin

Director, Minnieland Academy at Doc Stone, VA

As the Chief Operating Officer of the company, I must say I am delighted at the results we have achieved together… an increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry!

Karen Stokes

CEO, Xplor Childcare, TX

See More Reviews

Two Ways to Save an Enrollment with New Prospects

by Julie Wassom | August 7, 2023 | Uncategorized | 0 Comments

I recently ran across a review of a childcare center that was written by a mom who had gotten a very positive impression from her initial investigation and had scheduled a tour. In her review, she indicated how disappointed she was to get no confirmation of the visit,...

Three Ways to Learn Your Center’s Lead Sources Beyond Word-of-Mouth

by Julie Wassom | March 15, 2023 | Budget for Marketing, Child Care Marketing, Child Care Marketing & Sales, Retention | 0 Comments

Nine times out of ten, “word-of-mouth” is the first answer I get when I ask childcare managers what their best lead sources are. And it’s true, word-of-mouth is still a primary way new enrollment prospects learn about you. However, to make the most of your marketing...

5 Surprising Findings about the State of Childcare Technology

by Julie Wassom | February 6, 2023 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing & Sales, Economy, Enrollment Building | 0 Comments

By Sierra Rossing There are a lot of moving parts to running your childcare business. You've got software for lead management, family communication, center management, payment processing, staff management, payroll, and more. But the problem is that these tools often...

Five Enrollment Building Blunders for Directors to Avoid

by Julie Wassom | January 23, 2023 | Uncategorized | 0 Comments

Do you sometimes get so busy, you simply forget to pay attention to those little things that can really impact a parent’s perception – and enrollment decision – about your center? Some matter more than others. Here are five enrollment-building blunders you want...

Successfully Communicating a Tuition Increase to Families and Prospects

by Julie Wassom | December 28, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Enrollment Building, Enrollment EXCELerator | 0 Comments

Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...