Are you generating all the qualified inquiries you could?

Great marketing means more opportunities to build enrollment without wasting precious resources.

Let Julie help you get there!

What would maximizing enrollment mean to you?

– Higher program quality
– Better staff retention
– Business sustainability

Generate more revenue in your child care centers.

Julie can show you how!

Are your customers merely satisfied or enthusiastic ambassadors?

Exceptional customer service creates loyal customers and lifetime referrals.

Make it easy to increase your retention rate and your good reviews online and offline.

Are you ready to maximize enrollment in your child care centers?

If you are looking for . . .

  • A comprehensive enrollment building training program
  • A strategic marketing path that generates more qualified inquiries
  • A trainer and coach who customizes solutions to your specific challenges
  • Resources and training tools to build your team and your revenue
  • A dynamic speaker your next professional development event

. . . You have come to the right place!

Working with leading child care marketing expert Julie Wassom means more business for you. For over 30 years, she has inspired thousands of child care managers worldwide into success with customized training, coaching, and marketing consulting that builds and retains enrollment. Julie’s clients describe her as practical, professional, caring, dynamic, and transformational. In a word – RESULTS!

No one in the child care industry delivers enrollment results like Julie Wassom!


Do you want to generate more qualified inquiries? When you work with Julie Wassom, you learn how to apply proven online and offline marketing techniques specific to your target and needs.

Enrollment Sales

Do you need more enrollment? Child care companies who maximize enrollment can provide the highest quality and sustain their businesses. Let Julie customize a program to exceed your goals.

Customer Retention

What would better enrollment retention mean to your bottom line? Creating an exceptional customer experience is all about engaging families in meaningful relationships. What makes the difference?

I am so grateful to have had Julie’s support, encouragement, and constructive feedback to improve my marketing and enrollment building skills. It has been a significant factor in my ability to increase enrollment in my school by 163% in the last 10 months.

Jennifer Potvin

Director, Minnieland Academy at Doc Stone, VA

As the Chief Operating Officer of the company, I must say I am delighted at the results we have achieved together… an increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry!

Karen Stokes

CEO, Xplor Childcare, TX

Driving Prospects to Your Website – Part 2

In my blog post just previous to this one, I shared several ways to drive prospects to your website using off-line marketing techniques . You can maximize your website views by using both...

Driving Prospects to Your Website- Part 1

You built a good website for your center. It has lots of information about your philosophy, programs, and locations. You designed it carefully to be sure it is interactive, with multiple links to drive prospects and customers deeper into it and to take action to...

Ask, Ask Always Ask!

Can asking skillfully and often help you build enrollment? Absolutely! Here are three times when asking more than you tell will yield more enrollment conversions. While assessing prospect needs. Ask good open questions to elicit details about more than basic needs for...

Using “Documentation of Differences” to Win the Enrollment

Documenting your competitive differences is an easy, low-cost marketing strategy that works. Though many centers print and post documentation of learning to help parents visually understand what children are learning from program activities, very few do the same...

What Does Your Handshake Say?

One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her/him and extend your hand inviting your visitor to shake yours. However, there are two kinds of handshakes. One is what I call “the firm”. The...