What would maximizing enrollment mean to you?

– Higher program quality
– Better staff retention
– Business sustainability

Generate more revenue in your child care centers.

Julie can show you how!

Are you generating all the qualified inquiries you could?

Great marketing means more opportunities to build enrollment without wasting precious resources.

Let Julie help you get there!

Are your customers merely satisfied or enthusiastic ambassadors?

Exceptional customer service creates loyal customers and lifetime referrals.

Make it easy to increase your retention rate and your good reviews online and offline.

Are you ready to maximize enrollment in your child care centers?

If you are looking for . . .

  • A comprehensive self-guided enrollment building training program.
  • A strategic marketing path that generates more qualified inquiries
  • A trainer and coach who customizes solutions to your specific challenges
  • Resources and training tools to build your team and your revenue
  • A dynamic speaker for your next professional development event

. . . You have come to the right place!

Working with leading child care marketing expert Julie Wassom means more business for you. For over 30 years, she has inspired thousands of child care managers worldwide into success with customized training, coaching, and marketing consulting that builds and retains enrollment. Julie’s clients describe her as practical, professional, caring, dynamic, and transformational. In a word – RESULTS!

No one in the child care industry delivers enrollment results like Julie Wassom!


Do you want to generate more qualified inquiries? When you work with Julie Wassom, you learn how to apply proven online and offline marketing techniques specific to your target and needs.

Enrollment Sales

Do you need more enrollment? Child care companies who maximize enrollment can provide the highest quality and sustain their businesses. Let Julie customize a program to exceed your goals.

Customer Retention

What would better enrollment retention mean to your bottom line? Creating an exceptional customer experience is all about engaging families in meaningful relationships. What makes the difference?
I am so grateful to have had Julie’s support, encouragement, and constructive feedback to improve my marketing and enrollment building skills. It has been a significant factor in my ability to increase enrollment in my school by 163% in the last 10 months. Jennifer Potvin

Director, Minnieland Academy at Doc Stone, VA

As the Chief Operating Officer of the company, I must say I am delighted at the results we have achieved together… an increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry! Karen Stokes

CEO, Xplor Childcare, TX

Video Marketing Tips to Help Child Care Centers Increase Enrollment

Have you considered using videos in your marketing plan?  A video is a more dynamic and personal way for prospective parents to learn about your staff and programs, and a powerful opportunity to engage them.  Those who have perused your videos can get a sense they...

COVID-19 Support XI- Mastering Opportunities to Rebuild Enrollment in Uncertain Times

As states re-open businesses in phases, rules for operating early childhood programs are uncertain and changing rapidly. Use these resources to help you launch your re-opening successfully, retain customers now or until you can serve them, and position your center to...

COVID-19 Support X – Retaining Customers When You Cannot Enroll Them

As many centers re-open with restrictions mandating how you operate, group size is one new rule that may have you saying, “How can we retain those customers we cannot yet enroll?” Here are three strategies that can help… Active Listening – Communication has been...

COVID-19 Support IX – Keys to Regaining and Retaining Enrollment Upon Re-opening

What is most important as you guide your teams on effective ways to regain and retain enrollment when there are limits on group size, questions around the extension of “Hold” tuition levels for families not ready to return yet, and the challenges of implementing new...

COVID-19 Support VIII – How to Maximize Enrollment Midst Uncertainties

With the continual uncertainties on rules around re-opening your center, magnified by parents’ concerns and fears regarding health, safety, and availability of care, how do you develop and execute a solid plan for rebuilding your enrollment? Your ability to “pivot” is...