by Julie Wassom | Aug 7, 2023 | Uncategorized
I recently ran across a review of a childcare center that was written by a mom who had gotten a very positive impression from her initial investigation and had scheduled a tour. In her review, she indicated how disappointed she was to get no confirmation of the visit,...
by Julie Wassom | Jan 23, 2023 | Uncategorized
Do you sometimes get so busy, you simply forget to pay attention to those little things that can really impact a parent’s perception – and enrollment decision – about your center? Some matter more than others. Here are five enrollment-building blunders you want...
by Julie Wassom | Jun 29, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Retention, Uncategorized
Have you considered using videos in your marketing plan? A video is a more dynamic and personal way for prospective parents to learn about your staff and programs, and a powerful opportunity to engage them. Those who have perused your videos can get a sense they...
by Julie Wassom | Dec 4, 2018 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions, Uncategorized
In my blog post just previous to this one, I shared several ways to drive prospects to your website using off-line marketing techniques https://juliewassom.com/2018/11/20/driving-prospects-to-your-website-part-1/ . You can maximize your website views by using both...
by Julie Wassom | Nov 11, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Uncategorized, Your Business
I love a good sale! Recently, I just missed getting an item on sale due to my schedule keeping me from getting to the store on sale days. So I called the store and explained my situation to the department manager, and asked if there were any way she could honor the...
by Julie Wassom | May 10, 2011 | Uncategorized
Does the old saying, “It’s a jungle out there” ever seem appropriate when talking about your competition? Sometimes it can seem like they have a significant advantage if not a firm grasp on your prospects and customers. Knowing who they are, how you are unique, and...