by TJGWassom | Sep 24, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
10. Your prospect can hear a smile on the telephone. 9. Smiling puts you in a good mood. 8. It makes you sound more pleasant to the caller. 7. It costs nothing. 6. It positions you as a helpful, friendly professional. 5. On the center visit, it tells the...
by TJGWassom | Sep 10, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Once a family enrolls, your retention job begins. It is the last step of successful enrollment building. Most families give you what I call a “probation period” of 2-3 months, to see if they made the right decision for their child and family. They look for their...
by TJGWassom | Aug 28, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The height of your success depends significantly on the altitude of your attitude. What you think about tends to come about. If you think you are going to convert each qualified prospect inquiry into an enrollment, you start with a big advantage. Likewise, if you...
by TJGWassom | Aug 14, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
WIIFM. We all know that stands for “What’s In It For Me?” But let’s look at the WIIFM acronym another way. Start thinking “What’s In It FROM Me?” If you change your mindset to this being the motivator for your follow up action, it will become...
by TJGWassom | Jul 30, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
It was early in the morning when I pulled into the PCA off-airport parking lot, pulled my bag out of the car, and waited for the shuttle to pick me up for the short ride to the airport. It was only a minute or two before the shuttle pulled up, loaded with sleepy...
by TJGWassom | Jul 17, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
A child care industry veteran and friend, Dennis Vicars, always uses the acronym, CARE, to describe the little things center directors and staff can do in the center to help retain enrollment. CARE stands for Customer Attention Retains Enrollment. In my last blog, I...
