Julie Wassom
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How to Capture Enrollment Prospects with Quick Inquiry Response

by Julie Wassom | Aug 27, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator

Lightning fast. That’s how quickly you must respond to an initial enrollment inquiry for the prospective parents to keep you in the running as a school they want to pursue as an enrollment option. Today’s young families typically investigate up to five schools. They...

COVID-19 Support XII- How to Address Parents’ Coronavirus Concerns– Part I

by Julie Wassom | Aug 4, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

With the beginning of the school year just a few days away, many parents are still hesitant about enrolling when we are still in the midst of coronavirus resurgences, ever-changing regulations, and uncontrollable economic uncertainties. Continual outbound...

It’s Just a Feeling…The Emotional Element in the Child Care Decision

by Julie Wassom | Dec 26, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...

When Staff Picks Up the Inquiry Call

by Julie Wassom | Dec 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

You only have a few seconds to make a lasting first impression on the telephone with prospects who call your center seeking enrollment information. When you cannot answer and one of your staff must take a message, that teacher, aide, or cook holds a potential...

What About Me?

by Julie Wassom | Nov 27, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

When your prospects feel that you really care about what’s important to them in their child’s early education and care, they are much more likely to listen to what you tell them about what they can get from your ECE services. Here are three ways to communicate that...

Five Things I Wish Someone Had Told Me about Building Enrollment before I Became a Center Director

by Julie Wassom | Nov 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions

When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...
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