by Julie Wassom | Jun 22, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention
As states re-open businesses in phases, rules for operating early childhood programs are uncertain and changing rapidly. Use these resources to help you launch your re-opening successfully, retain customers now or until you can serve them, and position your center to...
by Julie Wassom | Jun 2, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
What is most important as you guide your teams on effective ways to regain and retain enrollment when there are limits on group size, questions around the extension of “Hold” tuition levels for families not ready to return yet, and the challenges of implementing new...
by Julie Wassom | May 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
With the continual uncertainties on rules around re-opening your center, magnified by parents’ concerns and fears regarding health, safety, and availability of care, how do you develop and execute a solid plan for rebuilding your enrollment? Your ability to “pivot” is...
by Julie Wassom | May 18, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
Let’s look at post COVID-19 enrollment building from another angle. As many states move from stay-at-home to safer-at-home, and allow businesses – including child care centers – to reopen, the rules and operating restrictions are different state-to-state...
by Julie Wassom | May 11, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Sales
A key marketing change early care and education businesses must make as a result of the coronavirus pandemic is to refocus the business model on being more customer-centric. The core business of early care and education will remain the same; that is, providing...
by Julie Wassom | Apr 13, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
John F Kennedy described the Chinese symbol for crisis as having two brush stokes, one for danger and the other for opportunity. Even though current times are uncertain and even scary for your ECE business, they are ripe with opportunity for ways to build an effective...
