Julie Wassom
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Say What? Three Questions to Maximize Enrollment Building

by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...

How to Help “On Hold” Families Feel Comfortable and Confident Enrolling Now

by Julie Wassom | Oct 6, 2020 | Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Enrollment EXCELerator, Retention

As the pandemic regulations gradually lift, many parents are still uncertain about enrolling their children in the very preschools they either previously selected or have investigated and put on their short list. I call this category of parents “On Hold” prospects....

How to Give an Effective Virtual Tour

by Julie Wassom | Sep 15, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

 COVID-19 has completely changed the norm of converting an enrollment inquiry into a personal visit of your school. This on-site visit so influential to the parent’s decision has become, by necessity, a tour of your center delivered virtually. So how can you make a...

COVID-19 Support XIII- How to Respond to Parents’ Concerns About Coronavirus– Part II

by Julie Wassom | Aug 11, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

As parents weigh the difficult decision to enroll their children in your early childhood education program now for the school year, or to wait until coronavirus outbreaks have diminished, many will turn to you as the knowledgeable, helpful resource they can trust. The...

COVID-19 Support XII- How to Address Parents’ Coronavirus Concerns– Part I

by Julie Wassom | Aug 4, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

With the beginning of the school year just a few days away, many parents are still hesitant about enrolling when we are still in the midst of coronavirus resurgences, ever-changing regulations, and uncontrollable economic uncertainties. Continual outbound...

Video Marketing Tips to Help Child Care Centers Increase Enrollment

by Julie Wassom | Jun 29, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Retention, Uncategorized

Have you considered using videos in your marketing plan?  A video is a more dynamic and personal way for prospective parents to learn about your staff and programs, and a powerful opportunity to engage them.  Those who have perused your videos can get a sense they...
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