by Julie Wassom | May 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
With the continual uncertainties on rules around re-opening your center, magnified by parents’ concerns and fears regarding health, safety, and availability of care, how do you develop and execute a solid plan for rebuilding your enrollment? Your ability to “pivot” is...
by Julie Wassom | May 18, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
Let’s look at post COVID-19 enrollment building from another angle. As many states move from stay-at-home to safer-at-home, and allow businesses – including child care centers – to reopen, the rules and operating restrictions are different state-to-state...
by Julie Wassom | May 4, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
The consistent practice of good follow up is one thing that will separate those child care businesses that thrive from those that merely survive in the wake of COVID-19. As you launch your recovery plan for re-opening your centers, what are the essential actions for...
by Julie Wassom | Apr 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
Making partner programs an essential element of your enrollment recovery plan is smart marketing. As states begin to allow businesses to reopen, and you jumpstart your enrollment recovery plan in the midst of multiple uncertainties in the economy, building strong...
by Julie Wassom | Apr 21, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
As you strive to serve families and keep them engaged with you until your center opens, what are you doing to give parents creative, unique opportunities to connect with you and each other? Parents who are juggling working from home while managing the constant...
by Julie Wassom | Apr 13, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
John F Kennedy described the Chinese symbol for crisis as having two brush stokes, one for danger and the other for opportunity. Even though current times are uncertain and even scary for your ECE business, they are ripe with opportunity for ways to build an effective...
