by Julie Wassom | Jan 19, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
Parents go through three stages as they move toward a decision for early care and education. For school directors and owners, the moves you make during each of these stages impacts how many of those prospects end up choosing your school. Investigation – In this...
by Julie Wassom | Jan 4, 2021 | Blog, Child Care Marketing & Sales, Covid-19, Economy, Enrollment Building, Retention
Is an open house a good way to generate qualified leads for enrollment? Yes! Whether yours is virtual or in-person, you can build enrollment IF you follow a procedure that works to attract the most registrants, assure they attend, and follow up actively to convert...
by Julie Wassom | Dec 14, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator
By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...
by Julie Wassom | Nov 17, 2020 | Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...
by Julie Wassom | Oct 28, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention
In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...
