Wassom’s Marketing Wisdom Blog
It Only Takes 30 Minutes to Grow Your Enrollment
By Sierra Rossing, Content Marketing Specialist, ChildcareCRM It’s no secret that the technology which is supposed to make our lives and jobs easier can actually feel overwhelming at times. Whether it’s that new home security device, your car’s GPS, or a software that...
The “Four Rights” of Effective Marketing
To generate the maximum number of qualified leads, you need to practice what I call, The “Four Rights” of Effective Marketing. They are the Right Message sent to the Right Target Audience at the Right Times through the Right Venues. Right Message – First, make your...
Say What? Three Questions to Maximize Enrollment Building
In every part of the inquiry-to-enrollment process, using the right questions can mean a family chooses your center over other options they are considering. When you ask, how you ask, and what you ask are key indicators of successful performance. Here are three open...
How to Help “On Hold” Families Feel Comfortable and Confident Enrolling Now
As the pandemic regulations gradually lift, many parents are still uncertain about enrolling their children in the very preschools they either previously selected or have investigated and put on their short list. I call this category of parents “On Hold” prospects....
How to Give an Effective Virtual Tour
COVID-19 has completely changed the norm of converting an enrollment inquiry into a personal visit of your school. This on-site visit so influential to the parent’s decision has become, by necessity, a tour of your center delivered virtually. So how can you make a...
How to Capture Enrollment Prospects with Quick Inquiry Response
Lightning fast. That’s how quickly you must respond to an initial enrollment inquiry for the prospective parents to keep you in the running as a school they want to pursue as an enrollment option. Today’s young families typically investigate up to five schools. They...