by Julie Wassom | Oct 31, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
While presenting a marketing seminar recently, one of the participants asked a very good question. He said, “How often do we need to refresh our web site?” Though having a web site is very important, it’s not enough to just put it up and hope your prospects will visit...
by Julie Wassom | Oct 24, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Your voice mail message is a powerful marketing tool for giving your prospects and customers a lasting first impression. Are you maximizing its ability to be your marketing partner? Here are some tips on doing so for no cost and high impact. Keep your message brief,...
by Julie Wassom | Oct 3, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is – then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or...
by Julie Wassom | Sep 25, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to...
by Julie Wassom | Aug 28, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In a previous issue of Child Care Information Exchange, in my article, “How to Be Bullish on Marketing Child Care in a Challenging Economy,” I offered this advice on positioning as a way to connect with prospective parents . . . Positioning is the impression created...
by Julie Wassom | Aug 21, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
One of the most difficult sales skills for many people to execute is to ASK a closing question to secure a center visit, get a commitment for follow up, and of course, to sell an enrollment. Why is it so tough? For many reasons. The one I’m addressing today is the...