Your voice mail message is a powerful marketing tool for giving your prospects and customers a lasting first impression. Are you maximizing its ability to be your marketing partner? Here are some tips on doing so for no cost and high impact.

Keep your message brief, professional, and concise. Make sure your voice mail picks up after no more than five rings. Most callers will not wait any longer, nor will they listen to a long drawn-out message.

Include important information your caller needs – your company name, specific center name, and city name. Add your image message or tagline, especially if it communicates a unique message about your services.

Indicate when the caller can expect a return call. Rather than saying, “We will return your call as soon as possible,” use a time frame, such as, within 24 hours. This sets up an expectation, which when fulfilled, gives you valuable credibility.

Refer caller to your website. Most parents now investigate early care and education options online. If your voice mail message refers them to your website, by the time you call them back, they will likely have even more good information about you.

Make your delivery smooth and confident. No er’s, um’s, and weak voice tones. Write out your message dialogue and practice until your delivery makes the strong, confident impression you want your caller to hear. Then record it.

Your voice mail message is a marketing tool right at your fingertips. Apply these secrets for making it an effective partner in marketing a memorable impression of you and your center.

Want more on building enrollment? I just launched my updated version of “Basic Techniques for Securing Enrollment“. So check it out! You’ll be very glad you did!

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
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