by Julie Wassom | Dec 26, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to...
by Julie Wassom | Dec 19, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is – then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or...
by Julie Wassom | Dec 12, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
WIIFM. We all know that stands for “What’s In It For Me?” Your prospects think about this when they investigate centers for their family’s early care and education decision. Your parents consider it daily as they assess their loyalty to you while simultaneously being...
by Julie Wassom | Dec 1, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Your voice mail message is a powerful marketing tool for giving your prospects and customers a lasting first impression. Are you maximizing its ability to be your marketing partner? Here are some tips on doing so for no cost and high impact. Keep your message brief,...
by Julie Wassom | Nov 29, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
While presenting a marketing seminar recently, one of the participants asked a very good question. He said, “How often do we need to refresh our web site?” Though having a web site is very important, it’s not enough to just put it up and hope your prospects will visit...
by Julie Wassom | Nov 8, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
While listening to an audio tape learning program the other day, I learned a very important lesson about courage and persistence in asking closing questions. How you think about closing has a significant impact on how easy it will be for you to feel comfortable and...