by Julie Wassom | Mar 17, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In a colleague’s newsletter, I recently read about an article in Selling Power Magazine that featured a Notre Dame University survey of purchasing agents at some of the nation’s largest companies. They asked about theclosing attempts (asking for the business) made by...
by Julie Wassom | Mar 10, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question: How often should my marketing strategy change? Answer: Good times to change your marketing strategy are whenever you have a change in your sales goals or business plan, or when the market environment dictates a change in your approach. One of the best ways...
by Julie Wassom | Mar 9, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
What are some tips on choosing good keywords that will lead prospects to your website? For answers to these and other questions about website marketing, I interviewed two Internet marketing experts. Anita Larson is an Internet marketing speaker, author, and consultant...
by Julie Wassom | Mar 3, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question – What are some cost-effective ways I can thank my parents for enrollment referrals? Answer – Handwritten notes, flowers, and public acknowledgement on boards and in newsletters are some low cost ways to express your thanks. If you have a referral...
by Julie Wassom | Feb 24, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Higher enrollment allows you to have the resources to provide a higher quality early care and education service. Read what guest author, Laura Henry, has to say about maintaining and enhancing the quality that impacts the outcome for children and supports families....
by Julie Wassom | Feb 17, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You know you need to create or update an image for your business, establish an effective web presence, get that brochure done, market your involvement in the next industry or community event, and do what it takes to get prospects coming your way. But WHEN can you get...