by Julie Wassom | Apr 28, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In our industry filled with acronyms like DAP and FTE, I created one called BCA. “What do you mean by BCA?” you say. Your BCAs are your Basic Competitive Advantages – those unique features of your early care and education program and services that make you stand apart...
by Julie Wassom | Apr 21, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Jessica gets it. The value of customer service, that is. This young coffee shop barista made my day recently when I rushed into a local bookstore to pick up a copy of a trade journal. When I could not find it on the rack, I saw her in an aisle and asked her to help...
by Julie Wassom | Apr 14, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I recently read a paragraph in an L.L. Bean catalogue that said, “You’ll always get friendly, knowledgeable help whether you call us to order, visit us on-line or stop by one of our stores. You’ll find the products you want in stock… You’ll get personal attention…” I...
by Julie Wassom | Apr 7, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You’ve had prospects that came to an event. At the event, you talked with these prospects about what you offer and the benefits they would receive. Maybe they even signed your guest book. After the event, you sent these prospects a letter and some additional...
by Julie Wassom | Mar 31, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Spotted this in ExchangeEveryDay (exchangeeveryday@ccie.com ), and thought it worth passing along. In a letter to the editor in Harvard Business Review OnPoint (hbr.org), Rita Gunther McGrath shared “Rita’s Golden Rules for E-mail”: Meaningful subject lines that tell...
by Julie Wassom | Mar 24, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
This is a great article to help you understand the importance of social media as a marketing tool in today’s business environment, and how to maximize the value of it for your desired level of involvement. It is written by Andrew Jones, the business partner who...
