Question – What are some cost-effective ways I can thank my parents for enrollment referrals?
Answer – Handwritten notes, flowers, and public acknowledgement on boards and in newsletters are some low cost ways to express your thanks. If you have a referral bonus program, the dollars you give referring parents will be well worth it when you get a prospect who already feels good about you and you enroll them.
Here, a Texas-based Xplor Childcare center thanks parents for referrals on a large board placed in the entry of the center for all to see.
Wassom’s Child Care Marketing Wisdom newsletter is copyrighted 2013, by The Julian Group, Inc. Please feel free to forward to a colleague or friend.
“The Speaker Whose Message Means Business”
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