by Julie Wassom | Feb 10, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Within the last two weeks, three different clients have told me that one thing they really value in our working relationship is how I ask them the “hard questions” that probe their thinking- then act as a partner throughout the process to do whatever it takes to take...
by Julie Wassom | Feb 3, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Put these steps (from the previous marketing post) and your othermarketing activities into a marketing action plan. Using a plan will help you stay on track, on time, and within your budget. Make it your goal to complete at least one marketing activity per month, with...
by Julie Wassom | Jan 27, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question: Why do you use conversion tracking? Answer: Tracking your conversion of qualified inquiries into visits, then your visits into business, allows you to assess your level of skill in helping prospects make the decision to enroll in your center/purchase your...
by Julie Wassom | Jan 20, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
What is one technique that can influence whether or not your prospect buys from you or from your competition? The answer: Follow-up action. Follow-up is a marketing skill that separates the professional business person from the hopeful business owner or manager. I...
by Julie Wassom | Jan 13, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question: “How do we identify what distinguishes us from our competition?” J. Anderson Answer: One of the best ways to determine your differences is to actually visit your competitors’ centers. These can be friendly visits when you introduce yourself as...
by Julie Wassom | Dec 30, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Closing the sale – asking your qualified prospects to visit you and then to buy from you – is like reaching the top step on a flight of stairs. If you do not take the final step in the sales interaction, chances are you will not reach the next level – that being to...