by Julie Wassom | Oct 28, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question: When you advertise your business on your vehicle using painted-on information or magnetic signs, is your business liable in the chance you are involved in an accident? Answer: I checked with our auto insurance agent from Allstate Insurance, who indicated...
by Julie Wassom | Oct 21, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Are you looking for ways to market that take little time and less money, yet give you the kind of image and exposure that gives you a high return on your efforts? Good marketing messages that reach the right target audienceswith the most frequency are going to be the...
by Julie Wassom | Oct 14, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I recently read a paragraph in an L.L. Bean catalogue that said, “You’ll always get friendly, knowledgeable help whether you call us to order, visit us on-line or stop by one of our stores. You’ll find the products you want in stock… You’ll get personal attention…” I...
by Julie Wassom | Oct 7, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
When customers are facing job loss or tighter budgets, prospects are attempting to negotiate tuition fees, and subsidies are being cut, smart child care managers are studying the essential moves directors must take to increase and retain enrollment despite the...
by Julie Wassom | Sep 30, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Many salespeople are good at talking, but not as good at listening. By practicing good listening skills after asking key questions, you can easily determine your prospect’s or customer’s exact needs, desires, and readiness to buy. Here are some tips to help you become...
by Julie Wassom | Sep 23, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
While on my travels training and consulting with early childhood providers, I am often privileged to tour early care and education program sites and have company managers and center directors share with me ideas that work for them. This is a promotion created by Kevin...