by Julie Wassom | Sep 16, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In this column, I feature a product or service that can help you market your services and build enrollment. With health and safety being a concern of so many parents who inquire about enrollment, this month’s feature is a book called Preschool Health and Safety...
by Julie Wassom | Sep 9, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Here is a question asked by another director like you: In an enrollment interview, how do I respond when a parent asks why we are more expensive than a nearby center ? Julie’s Answer: First you must know the benefits of your center that offer the prospect additional...
by Julie Wassom | Sep 2, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. When the...
by Julie Wassom | Aug 26, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
It has always surprised me that so many people who are confident in their products or services are hesitant to ask for referrals. They see it as too pushy or they are fearful that their own perception may be more positive than the opinion of others. Many business...
by Julie Wassom | Aug 19, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How have you done in evaluating newsletters as a good marketing tool for you, and planning –or revising – your own? These last five tips will give some you additional assistance. Call-to-Action – Where (and how) in your newsletter will you incent recipients to take...
by Julie Wassom | Aug 12, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Newsletters can be a very effective method of communicating with prospects, customers, and opinion influencers. However, to be an effective marketing strategy, there are several factors you must consider. Before sitting down at your computer to type out an article or...
