by Julie Wassom | Dec 9, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You’ve had prospects that came to an event. At the event, you talked with them about how you could solve their needs and satisfy their desires with your products and services. Maybe they even signed your guest book. After the event, you sent these prospects a letter...
by Julie Wassom | Dec 2, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I just read an interesting article featuring a bicycle business with four locations. When the interviewer asked the owner what distinguished them from other businesses in their category, the owner said what makes them special goes beyond guaranteed lowest prices and...
by Julie Wassom | Nov 25, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I like to say, “The fortune is in the follow-up.” Follow-up takes a little time, and a little extra effort, but it pays big dividends. After an inquiry or an on- site visit, good follow-up can make the difference between a prospect buying from you or from a...
by Julie Wassom | Nov 18, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question – How do I know when to ask a visiting parent to enroll? Julie’s Answer: Good question! When parents are ready to commit to a decision, they tend to give you buying signals. These can be verbal or nonverbal. For example, when a parent asks a question that...
by Julie Wassom | Nov 11, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Uncategorized, Your Business
I love a good sale! Recently, I just missed getting an item on sale due to my schedule keeping me from getting to the store on sale days. So I called the store and explained my situation to the department manager, and asked if there were any way she could honor the...
by Julie Wassom | Nov 4, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Seven seconds. That’s all the time you have to make a good impression on the telephone with those prospects calling your business to inquire about purchasing your products and/or services. Though today’s target market of buyers often use the Internet to investigate...
