by Julie Wassom | Jan 20, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
What is one technique that can influence whether or not your prospect buys from you or from your competition? The answer: Follow-up action. Follow-up is a marketing skill that separates the professional business person from the hopeful business owner or manager. I...
by Julie Wassom | Jan 13, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question: “How do we identify what distinguishes us from our competition?” J. Anderson Answer: One of the best ways to determine your differences is to actually visit your competitors’ centers. These can be friendly visits when you introduce yourself as...
by Julie Wassom | Jan 6, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips
Closing Techniques Tip: Qualified prospects like you to ask them if they are ready to commit to a visit or purchase. Believe it, it’s true. A good closing question asks your prospect for a decision that is based upon all the educational information you have given them...
by Julie Wassom | Dec 30, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Closing the sale – asking your qualified prospects to visit you and then to buy from you – is like reaching the top step on a flight of stairs. If you do not take the final step in the sales interaction, chances are you will not reach the next level – that being to...
by Julie Wassom | Dec 23, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Q: “What is a way to ask customers for referrals without feeling pushy?” A: One way is to use an open question, such as, “Whom do you know that I might contact about enrolling in our center?” This is much better than saying, “Do you know anyone whom I might call?”...
by Julie Wassom | Dec 16, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Value is getting more than you expected when you least expected it. Value is something all buyers and existing customers are seeking, now more than ever. They want to know you view them as special, you will go the extra distance for them, and you value their business....