by Julie Wassom | Dec 22, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
“For years, our marketing efforts have drawn parents to our center. We have enrolled them fairly easily, and they have usually stayed. Now, it’s not as easy to generate inquiries, or to persuade them to come in for a visit and enroll. And even though we provide...
by Julie Wassom | Nov 3, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
“Do you hear what I say?” is not only a phrase from an old song, it is a very important consideration for better enrollment building. That is, listening.How well do you listen to your prospects and customer? Hearing is a bodily function. Listening is a skill. Her are...
by Julie Wassom | Oct 20, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
With enrollment inquiries coming in for your Summer Program and some parents even shopping early for fall enrollment, the prospect follow up you do now can pay big dividend in enrollment. I like to say, “The fortune is in the follow up.” You know that follow up...
by Julie Wassom | Sep 1, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Today’s prospects seeking early care and education services are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Though attracting qualified prospects is still most successful by layering your marketing...
by Julie Wassom | Aug 25, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I recently read the following in a newsletter from my speaking colleague, Tom Letourneau, a marketing specialist in the banking and financial services industries. I thought it a concept worth sharing with you. Actually, the concept of layering your marketing...