by Julie Wassom | Mar 15, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Practice Parent “Attention” Techniques I like to say parent attention causes retention. Parents want to feel welcome, appreciated, special. It’s the combination of little things you do to make your parents feel important that adds up to big value to them. Parent...
by Julie Wassom | Mar 8, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The parents whose children are currently enrolled in your center are your most cost-effective marketing resource. How they feel they are treated by you and your staff can cause them to become loyal customers, or drive them into the waiting arms of your competitors....
by Julie Wassom | Jan 8, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How do you adapt your marketing efforts to attract Millennials whose younger children can fill your preschool and infant rooms while still enticing those X-er parents with school agers? X-ers will respond to marketing messaging that gives them verifiable answers to...
by Julie Wassom | Jan 5, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The generational group called Millennials includes the majority of your prospects with young children. Born between 1981 and 1999, they will differentiate themselves from X-ers in both the enrollment pursuit and in their selection of early care and education provider....
by Julie Wassom | Dec 29, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Those Americans born between between 1965 and 1980 fall into the generational group coined “Generation X” by author Douglas Copeland. There are some 44 million X-ers, many of whom waited to have children, so could well be parents of children you serve, especially...