by Julie Wassom | Jul 21, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
WIIFM. We all know that stands for “What’s In It For Me?” Your prospects think about this when they investigate centers for their family’s early care and education decision. Your parents consider it daily as they assess their loyalty to you while simultaneously being...
by Julie Wassom | Jul 14, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is – then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or...
by Julie Wassom | Jul 7, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to...
by Julie Wassom | Jun 30, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In a previous issue of Child Care Information Exchange, in my article, “How to Be Bullish on Marketing Child Care in a Challenging Economy,” I offered this advice on positioning as a way to connect with prospective parents . . . Positioning is the impression created...
by Julie Wassom | Jun 16, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
When I was a young girl growing up on a Midwest farm, branding meant the yearly task of burning our farm’s symbol into the hides of our cattle with a branding iron. Though lots of other farmers had cattle, no other farm had a symbol exactly like ours, and every animal...