by Julie Wassom | May 18, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
Let’s look at post COVID-19 enrollment building from another angle. As many states move from stay-at-home to safer-at-home, and allow businesses – including child care centers – to reopen, the rules and operating restrictions are different state-to-state...
by Julie Wassom | May 4, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
The consistent practice of good follow up is one thing that will separate those child care businesses that thrive from those that merely survive in the wake of COVID-19. As you launch your recovery plan for re-opening your centers, what are the essential actions for...
by Julie Wassom | Apr 27, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
Making partner programs an essential element of your enrollment recovery plan is smart marketing. As states begin to allow businesses to reopen, and you jumpstart your enrollment recovery plan in the midst of multiple uncertainties in the economy, building strong...
by Julie Wassom | Apr 21, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Tips, Retention
As you strive to serve families and keep them engaged with you until your center opens, what are you doing to give parents creative, unique opportunities to connect with you and each other? Parents who are juggling working from home while managing the constant...
by Julie Wassom | Apr 13, 2020 | Child Care Marketing & Sales, Enrollment Building, Marketing Solutions, Retention
John F Kennedy described the Chinese symbol for crisis as having two brush stokes, one for danger and the other for opportunity. Even though current times are uncertain and even scary for your ECE business, they are ripe with opportunity for ways to build an effective...
by Julie Wassom | Apr 7, 2020 | Child Care Marketing, Child Care Marketing & Sales, Enrollment Building, Retention
In this unprecedented time of center closures due to the coronavirus pandemic, how can you best maintain relationships with your customers while they shelter in place with children at home, endure stress around job changes or loss, and deal with the daily struggles...