by Julie Wassom | Feb 2, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How do you know which marketing efforts will be worth your time and the resources you allocate to them? How can you assure that the marketing training you provide will be applied in the centers? What combination of initiatives will yield the...
by Julie Wassom | Jan 26, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For a long time, I have said you should have your business cards with you at all times, except for when you are sleeping or showering. Paula Gilbert-Bonnaire of Big Adventure Inc in Anaheim, California, has found a great way to make sure she does just that. Paula uses...
by Julie Wassom | Jan 19, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
1. What Your Handshake Communicates Before You Say a Word One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her and extend your hand inviting her to shake yours. However, there are two kinds of...
by Julie Wassom | Jan 12, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
What a difference your attitude can make in delivering exceptional customer service! On a recent return trip from California, a Southwest Airlines flight attendant named Ray created an atmosphere that went beyond standard service and safety information to pure...
by Julie Wassom | Jan 8, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How do you adapt your marketing efforts to attract Millennials whose younger children can fill your preschool and infant rooms while still enticing those X-er parents with school agers? X-ers will respond to marketing messaging that gives them verifiable answers to...
by Julie Wassom | Jan 5, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The generational group called Millennials includes the majority of your prospects with young children. Born between 1981 and 1999, they will differentiate themselves from X-ers in both the enrollment pursuit and in their selection of early care and education provider....