by Julie Wassom | Mar 15, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Practice Parent “Attention” Techniques I like to say parent attention causes retention. Parents want to feel welcome, appreciated, special. It’s the combination of little things you do to make your parents feel important that adds up to big value to them. Parent...
by Julie Wassom | Mar 8, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The parents whose children are currently enrolled in your center are your most cost-effective marketing resource. How they feel they are treated by you and your staff can cause them to become loyal customers, or drive them into the waiting arms of your competitors....
by Julie Wassom | Mar 1, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to...
by Julie Wassom | Feb 23, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
As the weather begins to turn colder with Fall now very much in full swing, before you know it winter will settle in and the heaviest enrollment building season is over for another year. You’re probably advertising less to draw new inquiries and concentrating more on...
by Julie Wassom | Feb 16, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Tap existing resources. Learn how to make your staff your marketing partners. The impression they make on prospects and customers has a significant impact on their decision to enroll and stay enrolled with you. Develop and actively market a referral program with...
by Julie Wassom | Feb 9, 2016 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Are there days when you feel like your center is being attacked by the enrollment pirates? You may not see the Black Pearl sailing on the horizon, but if you take a look from the crow’s nest of your center, what’s clearly in sight are some of these facts affecting...
