by Julie Wassom | Dec 29, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Those Americans born between between 1965 and 1980 fall into the generational group coined “Generation X” by author Douglas Copeland. There are some 44 million X-ers, many of whom waited to have children, so could well be parents of children you serve, especially...
by Julie Wassom | Dec 22, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
“For years, our marketing efforts have drawn parents to our center. We have enrolled them fairly easily, and they have usually stayed. Now, it’s not as easy to generate inquiries, or to persuade them to come in for a visit and enroll. And even though we provide...
by Julie Wassom | Dec 15, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Whether you hire professional assistance or do it yourself, follow these tips for developing a brochure that does a more effective job of hooking the reader’s attention and moving them to your desired course of action. · Have your objectives clearly in mind. With...
by Julie Wassom | Dec 8, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A child care center brochure can be a valuable marketing tool or an expensive waste of time and resources. When people in your target market need more information about your center’s services, a brochure is an easy way to provide that education while enticing them to...
by Julie Wassom | Dec 1, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you climb a flight of stairs, but do not take the last step up, you have spent a lot of effort to get to the next level, but you don’t actually get there. Closing the sale – asking your qualified prospects to visit your center or to enroll – is like the top step on...
by Julie Wassom | Nov 24, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
There are stars everywhere. Astrologically, the sky twinkles with them, some in constellations we recognize and seek out. In practical, down-to-earth terms, we use them to signify a measure of quality. Think about it – the star of the show, the star forward on the...
