by Julie Wassom | Jun 19, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A call to action is one of those simple, low-cost marketing techniques that works. You need it on your center brochure, on your website pages, on flyers and banners, in advertisements, etc. A call to action is a directive statement that tells the reader or viewer what...
by Julie Wassom | Jun 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
Putting a family on your waiting list causes mixed emotions. Though you are happy to have full enrollment in the class they need, you probably feel badly about not being able to serve them immediately, right? So how can you help these families feel a part of your...
by Julie Wassom | Jun 6, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
I like to say, “You never get a second chance to make a first impression.” How true that is for you with the impression you and your center make on an enrollment prospect. That impression contributes to the image in their minds of how their child will adjust and be...
by Julie Wassom | May 29, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...
by Julie Wassom | May 23, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Newsletters can be a very effective method of communicating with prospects, customers, and opinion influencers. However, to be an effective marketing strategy, there are several factors you must consider. Before sitting down at your computer to type out an article or...
by Julie Wassom | May 22, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Today’s prospects seeking early care and education services are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Though attracting qualified prospects is still most successful by layering your marketing...
