by Julie Wassom | Oct 27, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Dear Julie, I just wanted to send you another thank you for the great tip on getting the kindergarten teachers to respond for the Head Start and Beyond…Parent EmPOWERment Transition Open House Event that we had yesterday evening! Six kindergarten teachers from three...
by Julie Wassom | Oct 20, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
With enrollment inquiries coming in for your Summer Program and some parents even shopping early for fall enrollment, the prospect follow up you do now can pay big dividend in enrollment. I like to say, “The fortune is in the follow up.” You know that follow up...
by Julie Wassom | Oct 13, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her and extend your hand inviting her to shake yours. However, there are two kinds of handshakes. One is what I call “the firm”. The other, much less...
by Julie Wassom | Oct 6, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I like to say, “You never get a second chance to make a first impression.” How true that is for you with the impression you and your center make on an enrollment prospect. That impression contributes to the image in their minds of how their child will adjust and be...
by Julie Wassom | Sep 29, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...
by Julie Wassom | Sep 22, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...