by Julie Wassom | Sep 15, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Newsletters can be a very effective method of communicating with prospects, customers, and opinion influencers. However, to be an effective marketing strategy, there are several factors you must consider. Before sitting down at your computer to type out an article or...
by Julie Wassom | Sep 1, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Today’s prospects seeking early care and education services are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Though attracting qualified prospects is still most successful by layering your marketing...
by Julie Wassom | Aug 25, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I recently read the following in a newsletter from my speaking colleague, Tom Letourneau, a marketing specialist in the banking and financial services industries. I thought it a concept worth sharing with you. Actually, the concept of layering your marketing...
by Julie Wassom | Aug 11, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
While listening to an audio tape learning program the other day, I learned a very important lesson about courage and persistence in asking closing questions. How you think about closing has a significant impact on how easy it will be for you to feel comfortable and...
by Julie Wassom | Aug 4, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
While presenting a marketing seminar recently, one of the participants asked a very good question. He said, “How often do we need to refresh our web site?” Though having a web site is very important, it’s not enough to just put it up and hope your prospects will visit...
by Julie Wassom | Jul 27, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Your voice mail message is a powerful marketing tool for giving your prospects and customers a lasting first impression. Are you maximizing its ability to be your marketing partner? Here are some tips on doing so for no cost and high impact. Keep your message brief,...