by Julie Wassom | Dec 8, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A child care center brochure can be a valuable marketing tool or an expensive waste of time and resources. When people in your target market need more information about your center’s services, a brochure is an easy way to provide that education while enticing them to...
by Julie Wassom | Dec 1, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you climb a flight of stairs, but do not take the last step up, you have spent a lot of effort to get to the next level, but you don’t actually get there. Closing the sale – asking your qualified prospects to visit your center or to enroll – is like the top step on...
by Julie Wassom | Nov 24, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
There are stars everywhere. Astrologically, the sky twinkles with them, some in constellations we recognize and seek out. In practical, down-to-earth terms, we use them to signify a measure of quality. Think about it – the star of the show, the star forward on the...
by Julie Wassom | Nov 17, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Does the old saying, “It’s a jungle out there” ever seem appropriate when talking about your competition? Sometimes it can seem like they have a significant advantage if not a firm grasp on your prospects and customers. Knowing who they are, how you are unique, and...
by Julie Wassom | Nov 10, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A call to action is one of those simple, low-cost marketing techniques that works. You need it on your center brochure, on your website pages, on flyers and banners, in advertisements, etc. A call to action is a directive statement that tells the reader or viewer what...
by Julie Wassom | Nov 3, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
“Do you hear what I say?” is not only a phrase from an old song, it is a very important consideration for better enrollment building. That is, listening.How well do you listen to your prospects and customer? Hearing is a bodily function. Listening is a skill. Her are...
