by Julie Wassom | Jun 9, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You never get a second chance to make a first impression. Within the first 60 seconds on the telephone and five minutes on a center tour, child care prospects form an impression of you that is often a lasting one. The image you project communicates messages to your...
by Julie Wassom | Jun 2, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Have you ever thought of the messages you send by email as a marketing opportunity? I do not mean advertising your center or a specific program or center event in the content of an email message. I mean somewhere easy, cost-free, and available for consistent continual...
by Julie Wassom | May 25, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
10. It provides the opportunity for referral marketing for your dentist. 9. Smiling puts you in a good mood. 8. It makes you sound more pleasant to the caller. 7. It costs nothing. 6. It positions you as a helpful, friendly professional. 5. In person, it tells your...
by Julie Wassom | May 19, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you missed the first part of this blog, you can find it here. And the second part here. Step Three: Articulate Your BCAs in Benefit Statements Mastering the enrollment conversion technique of stating benefits, versus features, is what I call “the difference between...
by Julie Wassom | May 12, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
by Julie Wassom | May 4, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you missed the first part of this blog, you can find it here. Step Two: Define the Benefits of Your BCAs Even though you now know what your key features, or BCA’s are, you must convert them into benefits. Why? Because prospects do not purchase merely what you have...
