by Julie Wassom | Jan 21, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
What a difference your attitude can make in delivering exceptional customer service! On a recent return trip from California, a Southwest Airlines flight attendant named Ray created an atmosphere that went beyond standard service and safety information to pure...
by Julie Wassom | Jan 14, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How do you adapt your marketing efforts to attract Millennials whose younger children can fill your preschool and infant rooms while still enticing those X-er parents with school agers? X-ers will respond to marketing messaging that gives them verifiable answers to...
by Julie Wassom | Jan 7, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The generational group called Millennials includes the majority of your prospects with young children. Born between 1981 and 1999, they will differentiate themselves from X-ers in both the enrollment pursuit and in their selection of early care and education provider....
by Julie Wassom | Dec 17, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
“For years, our marketing efforts have drawn parents to our center. We have enrolled them fairly easily, and they have usually stayed. Now, it’s not as easy to generate inquiries, or to persuade them to come in for a visit and enroll. And even though we provide...
by Julie Wassom | Dec 10, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Whether you hire professional assistance or do it yourself, follow these tips for developing a brochure that does a more effective job of hooking the reader’s attention and moving them to your desired course of action. · Have your objectives clearly in mind. With...
by Julie Wassom | Dec 3, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A child care center brochure can be a valuable marketing tool or an expensive waste of time and resources. When people in your target market need more information about your center’s services, a brochure is an easy way to provide that education while enticing them to...